Ingenico launches first multi-channel customer loyalty program

 

German Sports Retailer Sportpoint to combine mobile and smart card

for the next generation loyalty program

 

   Germany, 12th of November 2013 - Ingenico (Euronext: FR0000125346 - ING) has launched a customer loyalty mobile application for the German sporting goods retailer Sportpoint, through its subsidiary easycash Loyalty Solutions.

 

The new mobile application combined to the existing "go4sport" customer card, offers a comprehensive multi-channel loyalty program in all company's stores in Germany with the "go4sport" app available in  the iTunes store.

 

Sportpoint will thus enable its customers to benefit from a wide range of functions, driving more loyalty for their consumer, whether they use Go4sport or the mobile application, including collecting bonus points, receiving tailor-made digital coupons and rebates or viewing the latest news and campaigns on their mobile devices. They will also be able to view their bonus in real time and spend through their card prepaid function. 

 

Based on their personal preferences, customers can also opt-in to receive individual digital coupons which they will combine with their bonus points for additional savings. The application also includes a store finder and an overview of SportPoint's current offers.

 

 "Being almost a commonplace requirement in retail sales, multi-channel represents an inevitable next step in the evolution of customer loyalty concepts", says Jochen Freese, CEO of easycash Loyalty Solutions. "With this comprehensive solution combining mobile devices and a smart card, Sportpoint and easycash Loyalty Solutions take loyalty a step ahead, providing simple, fast and convenient loyalty programs".

 

"The intelligent systems of easycash Loyalty Solutions allow Sportpoint to individually address each customer", adds Thomas Jander, CEO of Sportpoint Handels GmbH & Co. KG. "Their services have won us many a loyal shopper and I am confident the new app lays the groundwork for many more."

 

  The Company Sportpoint Holding GmbH & Co. KG

The company Sportpoint Holding GmbH & Co. KG (Sportpoint), which is based in Berlin, is the top retailer of sporting goods in eastern Germany. It has been offering professional and hobby athletes exciting shopping experiences for the most popular sports since 1993.

Sportpoint is one of the largest sports shops in Germany and operates 20 stores covering a total area of over 16,000m². It is a member of the national organization INTERSPORT Deutschland eG, which is based in the German city of Heilbronn.

 

About easycash Loyalty Solutions

easycash Loyalty Solutions GmbH, an Ingenico Company, is the German market leader for card-based customer loyalty and gift voucher solutions that increasingly also offer payment and credit card features. The company runs a multitude of varied programs all over Europe and processed 35 million payment and bonus transactions in 2010. With 75 employees, the company, based in Hamburg, Germany, is responsible for over 26 million customer accounts.

For further details, please contact:

easycash GmbH
Marketing / Communications
Nicole Ohagen
Tel. +49 (0) 2102 973-314
Fax +49 (0) 2102 973-226
Email: nicole.ohagen@easycash.de:
mailto:nicole.ohagen@easycash.de 		Ingenico

Communication

Mathilde Ordas

Tél. : 00 33 1 58 01 80 80

Mathilde.ordas@ingenico.com

Internet

www.easycash.de:
http://www.easycash.de/
www.easycash-loyaltysolutions.de:
http://www.easycash-loyaltysolutions.de/

 

INGENICO:
http://hugin.info/143483/R/1741938/585410.pdf


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