InterContinental Hotels & Resorts today embarks on a
week-long programme of activities around the world to help
protect and preserve unique and cultural heritage sites as
part of Responsible Business Week 2012. This marks the
third year of InterContinental's Responsible Business Week
in partnership with National Geographic.
The theme for Responsible Business Week 2012 is inspired by
National Geographic's support of UNESCO's World
Heritage and sustainable tourism initiative 'People
Protecting Places'. During Responsible Business Week,
InterContinental properties are being invited to emulate
UNESCO's mission to protect and preserve unique natural and
cultural heritage sites close to their hotels. 2012 marks
the 40th anniversary of the World Heritage Convention
during which special focus is placed on the links between
World Heritage and sustainable development, and in
particular the role played by local communities.
"Hotels play an important role in communities all around
the world. We're thrilled that InterContinental Hotels &
Resorts is making such a commitment to looking after their
local heritage sites via Responsible Business Week for the
third year in a row, and we're looking forward to working
with the hotels in the conservation of a number of
UNESCO's World Heritage sites beyond this week," says
Kimberly Connaghan, V.P. National Geographic Global Media,
Travel, and publisher of National Geographic Traveler
magazine.
David Jerome, Senior Vice President of Corporate
Responsibility, IHG says: "IHG understands that acting
responsibly reinforces trust in our brands, builds
competitive advantage and strengthens our corporate
reputation whilst doing the right thing for our
communities. And with hotels all over the world, we have a
tremendous opportunity to make travel and tourism more
responsible and successful".
Simon Scoot, Vice President Global Brands, InterContinental
/ IHG Global Resorts, says: "We know that our customers
want to stay with brands that are responsible, and that is
why we want to do things in a responsible way. One of the
ways in which we demonstrate this is our long term
partnership with National Geographic, and now UNESCO.
Responsible Business Week is a special time when we come
together as a brand to make a difference all over the World
".
In 2011, InterContinental Hotels & Resorts around the world
dedicated more than 10,000 hours to Responsible Business
Week activities aimed at preserving the communities where
they operate. Activities ranged from cleaning local beaches
and historical villages and monuments, restoration projects
at national parks, to refreshing urban street walks.
For more information on InterContinental Hotels & Resorts
activities for Responsible Business Week 2012, please see
www.facebook.com/intercontinental.
Media contact:
Joanna James, IHG
+44 (0) 1895 512 112, joanna.james@ihg.com
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty programme with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
About National Geographic
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society's mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.
About UNESCO
(United Nations Educational, Scientific and Cultural
Organization)
The United Nations Educational, Scientific and Cultural Organization works with countries around the world to identify and protect cultural and natural places that merit recognition as part of the common heritage of humankind.th anniversary.
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