Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  International Business Machines Corp.    IBM

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

International Business Machines Corp. : IBM Social Sentiment Index: More People Feeling Optimistic About Travel, Spending This Memorial Day Weekend

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/25/2012 | 12:42am CET

ARMONK, N.Y. - 24 May 2012: An IBM (NYSE: IBM) analysis of social media sentiment indicates that Americans are increasingly upbeat about their plans for the Memorial Day weekend, with a huge increase this year in the amount of people talking about traveling and spending compared to last year. In particular, the "Desire Ratio" - the proportion of positive versus negative comments about shopping - increased by a factor of five for this Memorial Day compared with last year.  

The IBM Social Sentiment Index, which uses analytics and natural language processing technologies to aggregate and gauge consumer public opinions from Twitter, blogs, message boards and other social media, shows a 46 percent increase in the amount of conversations about Memorial Day travel compared to 2011. This signal suggests travel providers and transportation officials could see a boost in demand and traffic during the holiday weekend. 

Upbeat Discussion of Air Travel and Gas Prices

The Index also shows a large increase in social chatter about flying, with mentions jumping 65 percent compared to last year, while references to driving increased 13 percent. 

Surprisingly, sentiment on the topic of gas prices, which have only recently gone down from their highest prices of the year, is considerably more positive than last year, with a 5 to 1 ratio of positive to negative mentions in 2012 compared to a 1 to 1 ratio in 2011. 

These combined trends may indicate that people are feeling better this year about their finances going into the Memorial Day holiday. 

Retailers also could see a jump in consumer spending over the holiday. The Index, which looked at online conversations from January 1 to May 16 in 2012 and 2011, reveals an upward trend in positive sentiment toward Memorial Day spending. The ratio of positive to negative comments about shopping and Memorial Day travel - which IBM calls the Desire Ratio -- is 6.5 to 1 this year compared to a ratio of 1.3 to 1 in 2011. During the same period, negative sentiment around the topic of budgets decreased by 50 percent year over year [10.5 percent in 2011 versus 4.9 percent in 2012]. 

"When analytics are applied to social media conversations, it identifies more than what people are talking about. This is valuable insight into people's preferences and attitudes about a product or a service and helps us understand why people do what they do," said Marty Salfen, IBM general manager, travel & transportation. "Being able to predict, plan or act on sentiment around Memorial Day travel in real-time can be an opportunity for businesses to capitalize on fast-moving trends. An airline could offer fliers different, more specific services or deals, transportation officials could provide more alternate routes, retailers could staff up for the long weekend."  

The wealth of online content around travel -- from traveler review sites to public conversations on Twitter and Facebook -- has become very influential in how people determine their travel plans. Understanding the positive, neutral and negative nuances of their conversations and who is influential can help airlines, hoteliers and other travel service providers better market products and services to their customers, strengthen brand loyalty and respond in real-time. 

About the IBM Social Sentiment Index

The IBM Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, negative and neutral sentiments shared in public forums such as Twitter, blogs, message boards and other social media, and provide quick insights into consumer conversations about issues, products and services. Representing a new form of market research, social sentiment analyses offer organizations new insights that can help them better understand and respond to consumer trends. For more information about IBM Business Analytics, please visit: www.ibm.com/analytics.

To download the IBM Social Sentiment Index for Memorial Day travel infographic, please visit http://bit.ly/LrPXJh

To join the conversation, follow the hashtag #IBMIndex

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on INTERNATIONAL BUSINESS MAC
09:22a INTERNATIONAL BUSINESS MACHINES : Bosch and IBM collaborate on IIoT
09:18a INTERNATIONAL BUSINESS MACHINES : IBM and Bosch collaborate in industrial IoT pu..
02/24 Business Process Management as a Service (BPMaaS) Market 2017 - IBM, OpenText..
02/24 Business Process Management (BPM) Cloud, Mobile,and Patterns Market 2017 - IB..
02/24 INTERNATIONAL BUSINESS MACHINES : VELCO and IBM Research Announce the Creation o..
02/24 INTERNATIONAL BUSINESS MACHINES : Patent Issued for Storage Management in a Mult..
02/24 INTERNATIONAL BUSINESS MACHINES : Patent Issued for Optimization of Virtual Mach..
02/24 INTERNATIONAL BUSINESS MACHINES : Patent Issued for Method of Fabricating a Semi..
02/24 INTERNATIONAL BUSINESS MACHINES : Patent Issued for FinFET Power Supply Decoupli..
02/24 INTERNATIONAL BUSINESS MACHINES : Patent Issued for Sending Messages by Obliviou..
More news
Sector news : Technology Consulting & Outsourcing Services
02/16 European shares retreat after seven sessions of gains, Cobham plunges
02/09 Sapient-related charge tips Publicis into loss before CEO switch
02/09 GODADDY : LPC - European lenders eye €12 billion of buyout financings
02/08DJCOGNIZANT TECHNOLOGY : Shakes Up Board Under Activist Pressure--2nd Update
02/08DJCOGNIZANT TECHNOLOGY : Shakes Up Board Under Activist Pressure -- Update
More sector news : Technology Consulting & Outsourcing Services
News from SeekingAlpha
02/24 A Dividend Portfolio Built From The World's Best Dividend ETFs
02/24 IBM Research, Vermont Electric Power Company form 'Utopus Insights'
02/24 SYNERGY : 3 Scenarios, 1 Choice
02/24 Is It Time To Sell Everything But High Quality Stocks?
02/23 Can 20 Financial Ratios Measure A Company's Moat Just Like Morningstar? Updat..
Advertisement
Financials ($)
Sales 2017 78 754 M
EBIT 2017 15 327 M
Net income 2017 11 395 M
Debt 2017 33 861 M
Yield 2017 3,11%
P/E ratio 2017 14,83
P/E ratio 2018 14,09
EV / Sales 2017 2,62x
EV / Sales 2018 2,62x
Capitalization 172 437 M
More Financials
Chart INTERNATIONAL BUSINESS MAC
Duration : Period :
International Business Mac Technical Analysis Chart | IBM | US4592001014 | 4-Traders
Full-screen chart
Technical analysis trends INTERNATIONAL BUS...
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 26
Average target price 166 $
Spread / Average Target -8,3%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Virginia M. Rometty Chairman, President & Chief Executive Officer
James J. Kavanaugh Senior Vice President-Transformation & Operations
Martin J. Schroeter Chief Financial Officer & Senior Vice President
Martin Jetter SVP-Global Technology Services
Sidney Taurel Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
INTERNATIONAL BUSINESS..9.43%172 437
VERISK ANALYTICS, INC.2.06%13 964
SAMSUNG SDS CO LTD--.--%9 142
OTSUKA CORPORATION6.79%4 929
DHC SOFTWARE CO., LTD--.--%4 867
CONDUENT INC0.00%3 441
More Results