Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nyse  >  International Business Machines Corp.    IBM

Delayed Quote. Delayed  - 10/21 10:01:12 pm
149.63 USD   -1.25%
10/21 WAL MART STORES : Mart partners with IBM to track food shipments in ..
10/21 AIR MAURITIUS : takes IBM solution on board
10/21 INDIA : Early-stage startups to get a boost IBM and Indian Angel Net..
News SummaryMost relevantAll newsSector news 

International Business Machines Corp. : IBM Social Sentiment Index: More People Feeling Optimistic About Travel, Spending This Memorial Day Weekend

share with twitter share with LinkedIn share with facebook
share via e-mail
05/25/2012 | 12:42am CEST

ARMONK, N.Y. - 24 May 2012: An IBM (NYSE: IBM) analysis of social media sentiment indicates that Americans are increasingly upbeat about their plans for the Memorial Day weekend, with a huge increase this year in the amount of people talking about traveling and spending compared to last year. In particular, the "Desire Ratio" - the proportion of positive versus negative comments about shopping - increased by a factor of five for this Memorial Day compared with last year.  

The IBM Social Sentiment Index, which uses analytics and natural language processing technologies to aggregate and gauge consumer public opinions from Twitter, blogs, message boards and other social media, shows a 46 percent increase in the amount of conversations about Memorial Day travel compared to 2011. This signal suggests travel providers and transportation officials could see a boost in demand and traffic during the holiday weekend. 

Upbeat Discussion of Air Travel and Gas Prices

The Index also shows a large increase in social chatter about flying, with mentions jumping 65 percent compared to last year, while references to driving increased 13 percent. 

Surprisingly, sentiment on the topic of gas prices, which have only recently gone down from their highest prices of the year, is considerably more positive than last year, with a 5 to 1 ratio of positive to negative mentions in 2012 compared to a 1 to 1 ratio in 2011. 

These combined trends may indicate that people are feeling better this year about their finances going into the Memorial Day holiday. 

Retailers also could see a jump in consumer spending over the holiday. The Index, which looked at online conversations from January 1 to May 16 in 2012 and 2011, reveals an upward trend in positive sentiment toward Memorial Day spending. The ratio of positive to negative comments about shopping and Memorial Day travel - which IBM calls the Desire Ratio -- is 6.5 to 1 this year compared to a ratio of 1.3 to 1 in 2011. During the same period, negative sentiment around the topic of budgets decreased by 50 percent year over year [10.5 percent in 2011 versus 4.9 percent in 2012]. 

"When analytics are applied to social media conversations, it identifies more than what people are talking about. This is valuable insight into people's preferences and attitudes about a product or a service and helps us understand why people do what they do," said Marty Salfen, IBM general manager, travel & transportation. "Being able to predict, plan or act on sentiment around Memorial Day travel in real-time can be an opportunity for businesses to capitalize on fast-moving trends. An airline could offer fliers different, more specific services or deals, transportation officials could provide more alternate routes, retailers could staff up for the long weekend."  

The wealth of online content around travel -- from traveler review sites to public conversations on Twitter and Facebook -- has become very influential in how people determine their travel plans. Understanding the positive, neutral and negative nuances of their conversations and who is influential can help airlines, hoteliers and other travel service providers better market products and services to their customers, strengthen brand loyalty and respond in real-time. 

About the IBM Social Sentiment Index

The IBM Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, negative and neutral sentiments shared in public forums such as Twitter, blogs, message boards and other social media, and provide quick insights into consumer conversations about issues, products and services. Representing a new form of market research, social sentiment analyses offer organizations new insights that can help them better understand and respond to consumer trends. For more information about IBM Business Analytics, please visit: www.ibm.com/analytics.

To download the IBM Social Sentiment Index for Memorial Day travel infographic, please visit http://bit.ly/LrPXJh

To join the conversation, follow the hashtag #IBMIndex

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
10/21 INTERNATIONAL BUSINESS MACHINES : The Information Technology Industry Council (I..
10/21 WAL MART STORES : Mart partners with IBM to track food shipments in China
10/21 AIR MAURITIUS : takes IBM solution on board
10/21 INDIA : Early-stage startups to get a boost IBM and Indian Angel Network partner..
10/21 INTERNATIONAL BUSINESS MACHINES : IBM and Walmart use blockchain technology to t..
10/21 APPLE : And IBM Launch Their First Education App
10/21 INTERNATIONAL BUSINESS MACHINES : Akrion achieve a process success for 450mm sem..
10/21 INTERNATIONAL BUSINESS MACHINES : IBM - Accelerating data applications with Jupy..
10/21 INTERNATIONAL BUSINESS MACHINES : Cardiac Arrhythmia Network of Canada and IBM S..
10/21 INTERNATIONAL BUSINESS MACHINES : IBM Receives Cloud Company of the Year Award f..
More news
Sector news : Technology Consulting & Outsourcing Services
10/21DJCyberattack Knocks Out Access to Websites
10/20DJEU Court Adviser Backs Intel Appeal Over $1.17 Billion Fine
10/20 WIPRO : India's Wipro to buy U.S. cloud services company Appirio for $500 millio..
10/18DJSalesforce's M&A Target List Excluded Twitter
10/18DJINTEL : Earnings Rise, but Revenue Outlook Disappoints
More sector news : Technology Consulting & Outsourcing Services
News from SeekingAlpha
10/21 MICROSOFT : Still Undervalued?
10/20 INTEL : Bumper Year Ahead
10/20 IBM's Anecdote Of The Hole
10/19 IBM : What More Does The Market Want?
10/19 Intel's Process Leadership Slipping Away
Financials ($)
Sales 2016 79 811 M
EBIT 2016 14 493 M
Net income 2016 11 868 M
Debt 2016 33 764 M
Yield 2016 3,46%
P/E ratio 2016 12,36
P/E ratio 2017 11,95
EV / Sales 2016 2,24x
EV / Sales 2017 2,23x
Capitalization 144 830 M
More Financials
Duration : Period :
International Business Mac Technical Analysis Chart | IBM | US4592001014 | 4-Traders
Full-screen chart
Technical analysis trends INTERNATIONAL BUS...
Short TermMid-TermLong Term
Technical analysis
Income Statement Evolution
More Financials
Mean consensus HOLD
Number of Analysts 25
Average target price 156 $
Spread / Average Target 3,2%
Consensus details
EPS Revisions
More Estimates Revisions
Virginia M. Rometty Chairman, President & Chief Executive Officer
James J. Kavanaugh Senior Vice President-Transformation & Operations
Martin J. Schroeter Chief Financial Officer & Senior Vice President
Jeff Smith Chief Information Officer
Sidney Taurel Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
SAMSUNG SDS CO LTD--.--%11 201
DHC SOFTWARE CO., LTD--.--%4 784
More Results