Google's vice president of display advertising, Neal
Mohan, was recently named to the Mobile Marketing
Association's Global Board of Directors, given his vast
knowledge of the field.
Google's vice president of display advertising, Neal
Mohan, was recently named to the Mobile
Marketing Association's Global Board of Directors,
given his vast knowledge of the field.
In his current position, Mohan is in charge of the
technology giant's AdMob advertising program, as well as
its DoubleClick revenue stream. For his work with
Google, Mohan was named one of Ad Age's 10 Most
Influential Players in Marketing in 2011 and is
considered the visionary behind Google's display program.
Mohan said he was delighted to be named to the
distinguished organization and hoped to help with its
efforts.
"The MMA Board of Directors plays a pivotal role in
setting the agenda for the mobile marketing industry, as
well as helping shape the future of the MMA," he
said. "I am thrilled to welcome Neal, a key industry
leader and innovator, as the latest member of the Global
Board," said the MMA's CEO Greg Stuart. "I
look forward to working with him and the full board to
fulfill our mission of making mobile an indispensable
part of the marketing mix."
According to its website, the MMA has more than 700
member companies and seeks to educate those in the global
marketing sector.