A major mobile phone maker recently named a new chief operating officer and chief marketing officer to help turn around a struggling brand.

A major mobile phone maker recently named a new chief operating officer and chief marketing officer to help turn around a struggling brand.

Canada-based Research in Motion stated that it had named Frank Boulben as its new CMO and Kristian Tear as COO. Prior to taking on this new role, the 47-year-old Boulben worked as vice president of LightSquared, while Tear was executive vice president of Sony Mobile Communications

"Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders," Thorsten Heins, RIM's new president and CEO, said in a statement. "Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing."

One of the ways that RIM is hoping to increase revenues is by embracing mobile applications for payments. PayAnywhere recently announced that a new credit card reader  would be available for Blackberry phones.

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