NEW YORK, Nov. 12, 2015 /PRNewswire/ -- Today, in observance of(,) World Pneumonia Day, a new pneumonia prevention communications campaign called, Every Second Counts, will be launched at the Pneumonia Innovations Summit in New York City.

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The campaign, created by McCann Health in partnership with Clinton Health Access Initiative, Unicef, USAID, and Abt Associates--all members of the UN Commission on Life-Saving Commodities for Women and Children - was designed to help educate and arm caregivers and frontline health workers in developing countries with the knowledge and skills to save children's lives.

Too many children are dying every day from pneumonia, when most of these deaths can be prevented. Pneumonia is the leading infectious killer of children under 5, and the vast majority of these deaths occur in developing countries where resources are limited.

The campaign includes multi-media kits with posters, illustrated stories and fliers that are simple to use and freely available to anyone. The kits are available in different regional/cultural variations, languages and can be adapted to suit local needs.

Already, NGO partners have begun adopting the campaign and accelerating progress in the fight to prevent childhood deaths due to pneumonia.

"The message is so clear and well illustrated that a lot of mothers will change their behaviors"
 - Frontline Health Worker, Democratic Republic of the Congo

"The message of the story is very attractive and true. If we know about pneumonia, its causes, when to return for treatment, when to prescribe medicine, how to prevent pneumonia we can provide service easily to pneumonia affected children." - Community Health Worker, Tanzania

"McCann Health has made a commitment to helping woman and children lead healthier, happier and safer lives. We see our role in the fight against childhood pneumonia as critical to this effort. When so many lives could be saved by providing communications strategies, approaches and tools that truly change beliefs and behaviors, it is incumbent upon us to apply our skills as marketers to this end."- Andrew Schirmer, President of McCann Global Health

More information and the resources can be found here. http://www.lifesavingcommodities.org/pneumonia/

About McCann Health
Comprising the world's most connected community of health and wellness experts, McCann Health (www.mccannhealth.com) is the most awarded professional and consumer health communications network with the largest international expertise spanning 20 countries and 60 offices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).

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SOURCE McCann Health