Intershop Communications : Dusyma ready for the future with Intershop

• Specialist for kindergarten supplies relaunches its online presence
• Focus on seamless integration and ease of use
• Planned expansion of customer loyalty and increase in online trading

Jena, September 21, 2017 - Dusyma Kindergarten GmbH is replacing its existing e-commerce and content management system with the Intershop Commerce Suite as the core of its new online presence. The high scalability, flexibility and performance were decisive for this choice.

Diverse challenges

The specialist for pedagogically high-quality toys and furniture has been present on the Internet since 1999, offering corporate information and a web shop on its website.

The most important goals for the optimization of the online presence were the technical modernization, for higher user-friendliness, increased sales, and the support of consulting and dialogue eventually leading to higher customer loyalty. Technical challenges included the existing PIM system and the connection to Microsoft Dynamics and VPWIN to guarantee a seamless, automated exchange of all relevant data. In addition, white label shops were to be offered to subsidiaries and trading partners. 'There's no such thing as can't be done,' said Benjamin Rost, CEO & founder of Experts in Motion AG, who has been implementing Intershop solutions with his team since 1999.

Customer satisfaction guaranteed

Now, tailored to the respective customer segment product ranges and special content is being presented in topic worlds. They feature expert contributions, product presentations and detailed descriptions for download.

The Responsive Web Design optimizes the view according to the used devices such as smartphone or tablet. The broadly diversified clientele, which includes nurseries, day nurseries, day-care centers, schools, medical and therapeutic facilities, foster and day-care parents, retirement homes and specialist dealers as well as private individuals, can thus chose from around 16,000 items. The integrated Econda web analytic system provides the user with various product recommendations during the online purchase process. If required, the external Dusyma call center supports customers with additional information.

Uwe Fierke, Marketing Manager of Dusyma Kindergarten GmbH, sees the decision for the project implementation reconfirmed. 'With the decision in favor of the Intershop solution, coupled with the implementation by Experts in Motion's e-commerce specialists, we have laid a very good foundation for achieving our ambitious goals in the long term. Quality assurance is a major concern for us, which is why we have also commissioned the e-commerce agency to operate, maintain and further develop the new online shop.'

About the Experts in Motion AG:

Experts in Motion AG is an agency for e-commerce solutions based in Stuttgart. The e-commerce specialists are system integrators of a wide variety of requirements and optimize flexibly and modularly with the appropriate technologies such as Intershop, SAP Hybris and SAP YaaS. As an implementation partner of Intershop, they have been realizing complex projects since 1999. More: www.experts-in-motion.de