Intershop Communications : Miele Grows Emerging Online Markets With Intershop

• Premium appliances producer expands into 18 new international markets
• Avoids expensive e-commerce re-platforming
• Based on Microsoft Azure Cloud Germany (MCD) and SaaS model

Premium appliances producer Miele is continuing to expand its online presence in 18 new markets, with the Intershop Commerce Suite. The MS Azure-based software-as-a-service (SaaS) platform is already live in Australia and New Zealand and will be live in the other countries by the mid of October.

Daniel Kaschula, Head of Program Management E-Commerce, Miele explains, 'We require the performance of an enterprise-grade commerce solution across our international operations, but are also mindful that our e-commerce teams in our emerging markets are relatively small. So, we opted for a solution that is both affordable and easy to manage. The modular nature of the Intershop platform allows us to upgrade the functionality of the online operation as required, without an expensive re-platforming exercise.'

Updating its e-commerce platform to the latest version of Intershop Commerce Suite, the underlying SaaS infrastructure has also moved to the Microsoft Cloud Germany (MCD) and integrates with Intershop´s Full Service image server, SAP for category and product import, as well as ERP systems ASW, Navision and IBS. Each of the 18 online channels has different feature sets, offers single sign-on and Facebook sign-in functionality for ease of use and integrates seamlessly with Miele's warehouse systems.

Axel Köhler, COO at Intershop comments:'Miele has been a customer of Intershop since 2010. Seeing them now migrating to our latest software in combination with Azure is much more than an ´educated guess´, but a consequent move based on experience to further grow their online business. We are very happy to support them further on that.'

The Miele Company has a long and rich history of high quality engineering. 'Immer besser' was established early as the company motto and stands for a commitment to the highest quality standards, longevity and improvement, both in production and business practices. This philosophy is as relevant today as it was nearly 120 years ago. With global headquarters in Gütersloh, Germany, Miele is a world leader in the production of premium domestic and commercial appliances. The Company is represented with its own sales subsidiaries and via importers in almost 100 countries. The Company's turnover now exceeds approx. € 3.93 bn.