The RoomPlace, a furniture retailer with 24 locations throughout Illinois and Indiana, has selected the Interactive Intelligence (Nasdaq: ININ) all-in-one IP communications software suite, Customer Interaction Center? (CIC), for use throughout its organization.

The RoomPlace is replacing communications technology from multiple vendors with CIC to connect all of its 24 locations.

"Connecting all of our locations using the same communications system will greatly enhance our ability to route calls, improve our customer loyalty programs, and respond to customers in a more timely and efficient way," said The RoomPlace's chief information officer, Michelle Pacynski. "Our goal is to differentiate ourselves by providing the best customer service possible, and CIC will play a key role in making this possible."

After evaluating solutions from Avaya, Cisco, Nortel and Shoretel, The RoomPlace selected CIC because of its all-in-one software architecture that offered the ability to mix and match a broad set of features with select user groups.

"Due to CIC's flexible, modular architecture, we can select certain feature sets for different user groups to provide our employees with a solution that's tailored to meet their unique needs," Pacynski said. "CIC is also very cost-effective when you consider the breadth and depth of features included."

The RoomPlace plans to deploy CIC at the company's distribution and customer loyalty centers in Woodridge, Illinois. Following the initial deployment, the company plans to roll out CIC to the rest of its 900-plus employees located across 24 locations throughout Illinois and Indiana.

The RoomPlace will use CIC applications for IP PBX, automatic call distribution, interactive voice response, screen-pop, unified messaging, presence management, conferencing, faxing, and real-time monitoring. It will deploy CIC add-on applications for multichannel recording, outbound dialing, and automated customer feedback surveys.

"We plan to integrate CIC with our Oracle database to offer screen-pops that contain account information designed to help our customer loyalty representatives more quickly and effectively serve callers," Pacynski said. "We'll also conduct proactive outbound dialing campaigns to get feedback from customers about their delivery or sales experience."

Through a system consolidation effort, The RoomPlace is anticipating additional improvements in customer satisfaction.

"Because our old system was made up of a variety of different vendor products, we had difficulty generating reports that gave us an accurate baseline for service," Pacynski said. "CIC's single-platform architecture will enable us to report across all communications channels and locations, which will finally give us a true picture of service levels. The added visibility we'll get from CIC's surveying and recording capabilities will further improve our ability to deliver fast and effective service."

About The RoomPlace

The RoomPlace has been serving the greater Chicago area since 1912 by offering furniture at affordable prices combined with excellent customer service. A single store until 1985, The RoomPlace operates 24 stores in Illinois and Indiana, and has a state-of-the-art distribution center in Woodridge, Illinois. The RoomPlace employs more than 900 people and is headquartered in Lombard, Illinois. For more information, visit www.theroomplace.com or call +1 630.783.8000.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company's solutions, which can be deployed via an on-premise or hosted model, include vertical-specific applications for insurance and collections. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. The company is among Software Magazine's 2010 Top 500 Global Software and Services Suppliers, and Forbes Magazine's 2010 Best Small Companies in America. Interactive Intelligence is also positioned in the leaders' quadrant of the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide report (Feb. 22, 2010). The company employs more than 800 people and is headquartered in Indianapolis, Indiana. It has 19 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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The RoomPlace
Brian Wiborg, +1 630-261-2310
Vice President of Marketing
bwiborg@theroomplace.com
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Interactive Intelligence Inc.
Christine Holley, +1 317-715-8220
Director of Market Communications
Christine.holley@inin.com
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