THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF IRELAND, NEW ZEALAND, JAPAN, THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

This announcement is not an offer of securities for sale in the United States or any other jurisdiction. This announcement is an advertisement and not a prospectus. Investors should not subscribe for or purchase any transferable securities referred to in this announcement except on the basis of information in the admission document (the 'Admission Document') intended to be published by Mirriad Advertising plc today in connection with the proposed admission of its ordinary shares to trading on the AIM market ('AIM') of London Stock Exchange plc, ('Admission'). Copies of the Admission Document will, following publication, be available for inspection from the Company's registered office, Mirriad Advertising plc, 6th Floor, One London Wall, London EC2Y 5EB and on the Company's website at www.mirriad.com.

FOR IMMEDIATE RELEASE

8 December 2017

Mirriad Advertising plc

('Mirriad' or the 'Company' and together with its subsidiaries 'the Group')

Pricing of Initial Public Offering and admission to trading on AIM

Mirriad Advertising plc, the global video technology company and developer of native in-video advertising ('NIVA'), today announces the successful pricing of its initial public offering (the 'IPO') by way of a conditional placing of 42,258,065ordinary shares of £0.00001 each ('Ordinary Shares') at 62pence per Ordinary Share (the 'Placing Price') by Numis Securities Limited ('Numis') and Baden Hill (a trading name of Northland Capital Partners Limited) ('Baden Hill') (the 'Placing').

On Admission the Group will have 101,896,911Ordinary Shares in issue, all of which will be admitted to trading on AIM. It is expected that Admission will become effective and that dealings will commence in the Ordinary Shares on AIM at 8.00 a.m. on Tuesday 19 December2017.

Through Marketplace, its IP-protected proprietary technology, Mirriad can insert branded products and signage into existing video content as ad units. NIVA enables brands and advertisers to plan and run multi-title campaigns across all three screens - on TV, online and on mobile.

With its existing blue-chip customer base in each of its key markets, Mirriad has a first-mover advantage poised to exploit a large and growing content monetisation market.

Key Highlights:

· The Placing Price of 62pence per Ordinary Share will equate to a market capitalisation of the Company of approximately £63.2million on Admission.

· The Placing comprises the issue of new Ordinary Shares by the Company and the sale of existing Ordinary Shares by certain selling shareholders ('Selling Shareholders').

· The Placing will raise gross proceeds of approximately £26.2million, of which approximately £25.4million is for the benefit of the Company and approximately £0.8million is for the benefit of Selling Shareholders.

· Admission to AIM and the commencement of dealings is expected to take place at 8.00 a.m. on Tuesday 19 December2017 under the ticker MIRI and ISIN number GB00BF52QY14.

· Numis is acting as Nominated Adviser, Broker and Joint Bookrunner in relation to the placing and admission to trading on AIM.

· Baden Hill is acting as Joint Bookrunner.

Full details of the Placing and Admission are included in the Admission Document, which will be available on the Company's website (www.mirriad.com) today. The full terms and conditions of the Placing (other than the Placing of EIS Placing Shares) are set out in the Appendix to this Announcement. Defined terms used in this announcement shall, unless the context provides otherwise, have the same meaning as set out in the Admission Document.

Mark Popkiewicz, Chief Executive of Mirriad, commented:

'We are delighted to announce the pricing of Mirriad's imminent admission to AIM. This is an important milestone for the Group. Our proprietary technology, blue-chip customer relationships and operational momentumensures we are ideally-placed to grow rapidly and drive returns for all stakeholders.'

Enquiries:

Mirriad Advertising plc
Mark Popkiewicz, Chief Executive Officer
David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Numis Securities Limited
(Nominated Adviser & Joint Broker)
Nick Westlake (Nomad)
Michael Wharton
James Black

Tel: +44 (0) 207 260 1200

Baden Hill
(Joint Broker)
Craig Fraser

Tel: +44 (0) 207 933 8738

Financial Public Relations
Hudson Sandler LLP
Charlie Jack
Daniel de Belder
Bertie Berger

Tel: +44 (0) 20 7796 4133

Important Notices

Neither this announcement nor any copy of it may be taken or transmitted, published or distributed, directly or indirectly, in, into or from the United States of America (including its territories and possessions, any state of the United States and the District of Columbia (the 'United States' or the 'US')), Australia, Canada, , the Republic of Ireland, New Zealand, Japan or the Republic of South Africa or to any persons in any of those jurisdictions or any other jurisdiction where to do so would constitute a violation of the relevant securities laws of such jurisdiction (each a 'Restricted Jurisdiction'). Any failure to comply with this restriction may constitute a violation of United States, Australian, Canadian, Irish, New Zealand, Japanese or South African securities laws.

This announcement does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for any shares or other securities in any Restricted Jurisdiction. The Placing and the distribution of this announcement and other information in connection with the Placing and Admission in certain jurisdictions may be restricted by law and persons into whose possession this announcement, any document or other information referred to herein comes should inform themselves about and observe any such restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of any such jurisdiction. Neither this announcement nor any part of it nor the fact of its distribution shall form the basis of or be relied on in connection with or act as an inducement to enter into any contract or commitment whatsoever.

This announcement is directed only at persons whose ordinary activities involve them in acquiring, holding, managing and disposing of investments (as principal or agent) for the purposes of their business and who have professional experience in matters relating to investments and are: (i) if in a member state of the European Economic Area ('EEA'), Qualified Investors as defined in article 2.1(e) of Directive 2003/71/EC as amended, including by the 2010 Prospectus Directive amending Directive (Directive 2010/73/EC) and to the extent implemented in the relevant member state (the 'Prospectus Directive'); (ii) if in the United Kingdom, are Qualified Investors and (a) fall within article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the 'Order') or (b) are persons who fall within article 49(2)(a) to (d) (high net worth companies, unincorporated associations, etc.) of the Order (all such persons together being referred to as 'Relevant Persons').

This announcement must not be acted on or relied on by persons who are not Relevant Persons. Persons distributing this announcement must satisfy themselves that it is lawful to do so. Any investment or investment activity to which this announcement relates is available only to Relevant Persons and will be engaged in only with Relevant Persons. This announcement does not itself constitute an offer for sale or subscription of any securities in Mirriad Advertising plc.

The Ordinary Shares referred to in this Announcement have not been and will not be registered under the United States Securities Act of 1933, as amended (the 'US Securities Act') or under the securities laws of any state or other jurisdiction of the United States, and may not be offered, sold or transferred within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the US Securities Act. The Ordinary Shares have not been and will not be approved or disapproved by the US Securities and Exchange Commission, any state securities commission or other regulatory authority in the United States, nor have any of the foregoing authorities passed upon or endorsed the merits of the Placing or the accuracy or adequacy of this announcement. Any representation to the contrary is a criminal offence in the United States.

Any subscription for or purchase of Ordinary Shares in the proposed Placing should be made solely on the basis of the information contained in the final Admission Document to be published by the Company in connection with the Placing and Admission. The information in this announcement is for background purposes only and does not purport to be full or complete. No reliance may or should be placed for any purposes whatsoever on the information contained in this announcement or its accuracy, completeness or fairness. The information in this announcement is subject to change. However, the Company does not undertake to provide the recipient of this announcement with any additional information, or to update this announcement or to correct any inaccuracies, and the distribution of this announcement shall not be deemed to be any form of commitment on the part of the Company to proceed with the Placing or any transaction or arrangement referred to in this announcement. This announcement has not been approved by any competent regulatory authority.

Baden Hill, which is authorised and regulated in the United Kingdom by the FCA, is acting exclusively for the Company in connection with the Placing and Admission and will not be acting for any other person or otherwise be responsible to any person other than the Company for providing the protections afforded to clients of Baden Hill or for advising any other person in respect of the proposed Placing and Admission or any transaction, matter or arrangement referred to in this announcement.

Numis, which is authorised and regulated in the United Kingdom by the FCA, is acting exclusively for the Company and the Selling Shareholders in connection with the Placing and Admission and will not be acting for any other person or otherwise be responsible to any person other than the Company and the Selling Shareholders for providing the protections afforded to clients of Numis or for advising any other person in respect of the proposed Placing and Admission or any transaction, matter or arrangement referred to in this announcement.

Neither Numis nor Baden Hill, nor any of their respective subsidiary undertakings, affiliates or any of their respective directors, officers, employees, advisers, agents or any other person accepts any responsibility or liability whatsoever for, or makes any representation or warranty, express or implied, as to the truth, accuracy, completeness or fairness of the information or opinions contained in this announcement (or whether any information has been omitted from the announcement) or any other information relating to the Company, its subsidiaries or associated companies, whether written, oral or in a visual or electronic form, and howsoever transmitted or made available or for any loss howsoever arising from any use of this announcement or its contents or otherwise arising in connection therewith and any liability therefore is expressly disclaimed.

The anticipated timetable for Admission, including the publication of the Admission Document and/or the date of Admission, may be influenced by a range of circumstances, including market conditions. There is no guarantee that the Admission Document will be published or that Admission will occur and investors should not base their financial decisions on the Company's intentions in relation to the Placing and Admission at this stage.

The price of shares and any income expected from them may go down as well as up and investors may not get back the full amount invested upon disposal of the shares. Past performance is no guide to future performance, and persons needing advice should consult an independent financial adviser.

Certain figures contained in this announcement, including financial information, have been subject to rounding adjustments. Accordingly, in certain instances, the sum or percentage change of the numbers contained in this announcement may not conform exactly with the total figure given.

Neither the content of the Company's website nor any website accessible by hyperlinks on the Company's website is incorporated in, or forms part of, this announcement.

For the full RNS announcement, please click here.

IP Group plc published this content on 08 December 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 08 December 2017 07:17:05 UTC.

Original documenthttp://www.ipgroupplc.com/media/portfolio-news/2017/2017-12-08

Public permalinkhttp://www.publicnow.com/view/223350AD444D12CF8E3BED2B8E52F639A9780CD7