IP GROUP
MedaPhor Group Plc (AIM: MED) ('MedaPhor') and Inventive Medical Ltd, today announces a sales and marketing collaboration to extend across their respective direct sales regions, which include the UK, Europe and North America. The collaboration will focus on lead generation and joint marketing opportunities. It will also enable both companies to tender jointly for medical simulation installations that require full torso scanning solutions involving the teaching of transvaginal, transabdominal, transthoracic (TTE) and transoesophageal (TOE) echocardiography and lung ultrasound.
The ScanTrainer and HeartWorks ultrasound simulators were both developed by leading clinicians in their respective specialist fields to bridge the evident gap in patient safe training between the textbook and the bedside.
"We are delighted to be working alongside MedaPhor, who share our values in delivering state-of-the-art educational experiences for clinicians to acquire high levels of competence in ultrasound practice,' said Ian Whittaker, CEO of Inventive Medical. 'As a leading provider of ultrasound training systems, our mission will be enhanced by this collaboration as both our companies seek to support clinicians to deliver quality care for their patients.'
MedaPhor's CEO, Stuart Gall said, "We're passionate about the future of ultrasound and are committed to providing gold standard ultrasound training simulators for the obstetrics and gynaecology, emergency medicine and general medical markets. This collaboration will enable both companies to extend their marketing reach in Europe and the US and importantly, offer a joint solution for the growing number of medical simulation centres that are requesting full torso ultrasound training through simulation. We are looking forward to working with Inventive Medical."
About MedaPhor
MedaPhor (AIM:MED) is a global provider of advanced ultrasound skills training simulators for medical professionals. Founded in 2004, the company is headquartered in Cardiff, UK and San Diego, USA, with customers in over 16 countries across the world.
ScanTrainer, MedaPhor's revolutionary ultrasound simulator, offers a realistic ultrasound simulation experience like no other system in the world. Combining 'real-feel' haptic technology with real patient scans, real-time 1:1 expert guidance and curriculum-based interactive learning, it offers trainees a flexible self-learning experience without the need for patients and with minimal expert supervision required. This makes ScanTrainer both resource efficient and highly cost effective.
For more information, please visit www.medaphor.com , follow us on Twitter @ScanTrainer, join our LinkedIn Company Page, or like us on Facebook.
About Inventive Medical
The HeartWorks system is recognised globally as the leading simulation solution for education in echocardiography, cardiac anatomy and lung ultrasound. Developed by leading clinicians in cardiac anaesthesiology at University College London Hospital, it is unrivalled for quality, accuracy and realism in the teaching of transthoracic and transesophageal echocardiography.
From the creation of the most anatomically correct and realistic 3D heart to a range of fully interactive manikin based simulators, Inventive Medical remains at the cutting edge of simulation technology. HeartWorks TTE Mobile for scenario training and HeartWorks START for student assessment and accreditation are the latest additions to its market leading portfolio designed to help better support clinicians in the care of their patients.
Founded in 2008, Inventive Medical now services customers in over 30 countries around the world. For more information, please visit www.inventivemedical.com, or connect with us on Facebook and youtube.
24 June 2015
For more information contact:
MedaPhor
Zara May
Marketing Manager
Zara.may@medaphor.com
+44 (0)2920 756 534
Inventive Medical
Helen Crofts-Bolster
International Marketing Manager
Helen.crofts-bolster@inventivemedical.com
+44 (0)203 447 9360
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