Also Launches Book on Singapore Insights For Overseas Developers

iProperty.com Singapore has announced the winners of the 3rd annual iProperty.com People's Choice Awards. The awards celebrate the best of Southeast Asia's residential property developments, based on consumer preference and backed by over 800 votes on 65 nominations. The winners of this year's iProperty.com People's Choice Award represent popular names in the property developer, home furnishing and other property-related consumer services.

At the awards, iProperty.com also launched its first book - "Successful Strategies: The Art of Effective Real Estate Marketing in Singapore". The book serves as a guide to overseas developers selling their properties here, with insights into the Singapore property market and into the savvy Singaporean investor. The 200-page book covers the Singapore property market, differing types of investors and homebuyers, their finance options and real estate agencies. It also highlights various marketing strategies that can be used by overseas buyers to reach Singaporeans.

"Congratulations to all the award winners! These developers have shown the highest standards of innovation and design, and have now been recognised by Singapore's first and only property awards selected by consumers. Now in our third year, we received a record number of votes, demonstrating consumer interest in and appreciation of standout properties," said Mr Sean Tan, General Manager of iProperty.com Singapore.

"The book 'Successful Strategies: The Art of Effective Real Estate Marketing in Singapore' has been written to serve overseas developers looking for property success in Singapore. It will help them to understand the national property context, enabling better engagement with Singapore investors. With Singaporeans showing strong interest in overseas markets, including Australia, the United Kingdom, Thailand and Japan, the Singapore buyer is a critical audience to understand and communicate with," concluded Mr Tan.

And the winners are…

Ardmore Residences by Pontiac Land took home the best architecture award, winning the Object of Desire title. Ardmore Residence is one of Singapore's premier residential properties, designed by world-renowned architect Ben van Berkel of UNStudio.

Other developments receiving recognition were: Bellewoods by Qingjian Realty (Woodlands) for the Supersize Me award; The Santorini by MCC Land Singapore, winning the Life's a Beach Award for a property that offers the best resort feel; and The Most Popular Property in Singapore, awarded to Bijou by Far East Organization.

Non-property winners were Nova Furnishing Centre for the Best Home Furnishing Store and Sony Home Electronics for Best Home Brand.

A special Award of Merit was introduced for the first time this year, given to Country Garden Danga Bay. The developer received the highest total number of votes over the past three years.

The complete list of winners is:

1. Object of Desire Award - Property with the best architecture

Ardmore Residence (Pontiac Land)

2. Supersize Me Award - Best property for families

Bellewoods (Qingjian Realty (Woodlands))

3. Life's a Beach Award - Property with the best resort feel

Santorini (MCC Land Singapore)

4. Most Popular Property Award - Singapore

Bijou (Far East Organization)

5. Most Popular Property Award - Malaysia

R&F Princess Cove (R&F Properties)

6. Most Popular Property Award - Australia

Sydney by Crown (Crown Group)

7. Most Popular Property Award - Indonesia

Capraia Residences (Funtasy Island Development)

8. Most Popular Property Award - Philippines

Two Roxas Triangle (Ayala Land Premiere)

9. Most Popular Property Award - Thailand

Circle Sukhumvit 11 (Fragrant Group)

10. Best Home Mortgage Loan Provider

ANZ

11. Best Home Insurance Provider

Tokio Marine Insurance

12. Best Home Furnishing Store

Nova Furnishing Centre

13. Best Home Brand

Sony Home Electronics

14. Best Real Estate Investment Company

PIP Investment Holdings

15. Award of Merit

Country Garden Danga Bay

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