Ixia (Nasdaq: XXIA) announced its integrated global partner program, which will help partners increase revenue while providing their customers access to an industry-leading portfolio of network visibility, security and test solutions. The first phase of the program, called Channel Xcelerate, is aimed at building a global network of qualified reseller partners that will have access to Ixia’s Visibility Architecture portfolio.

Designed to empower our partner community, Channel Xcelerate ensures that our partners have the resources they need to successfully sell Ixia’s visibility solutions, while underscoring our commitment to joint business objectives—growing the customer base and increasing market share. Also, the recent addition of channel veteran Lori Cornmesser as Ixia’s Vice President of Global Channel Sales highlights the company’s strong commitment to this program and the success of our partners.

News highlights

The Channel Xcelerate program encompasses Ixia’s current worldwide community of experienced visibility partners as well as the strong partner network of recently acquired Net Optics, Inc. The program lays the groundwork for Ixia’s partners to deliver new, competitive and channel-ready solutions that are proven, profitable and easy-to-sell. The variety of benefits, incentives and resources, including access to innovative technology and expertise, offered with Channel Xcelerate, will help our valued partners increase their revenue in some of the industry’s fastest growing markets.

To achieve this, Ixia’s new-tiered global channel partner program will focus on increased field engagement, training and support. New initiatives include:

  • Financial incentives that encourage long-term growth and reward success.
  • Partner-focused enablement programs that help partners win more deals and accelerate profitability.
  • World-class support from Ixia sales, technical and marketing experts.
  • An industry-leading ecosystem of leadership and support.

Industry commentary

“Our relationship with Ixia throughout the past two years has allowed us to expand our offerings to customers with their comprehensive portfolio of network visibility and security solutions,” said Dan Thormodsgaard, Vice President of Solutions Architecture for FishNet Security. “The introduction of Channel Xcelerate highlights Ixia’s commitment to helps us grow our business and bring more value to our customers.”

“Ixia is committed to cultivating its channel partner relationships as an integral component of our company’s growth, and this united global program is a testament to that commitment,” said Cornmesser. “The partner program incorporates Ixia’s diverse and evolving suite of products, partner ecosystems and customer bases into a single program, which provides our partners with competitive business opportunities for mutual growth.”

About Ixia

Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic, connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments. Learn more at http://www.ixiacom.com.