J Sainsbury : Sainsbury’s trials UK’s first 30-minute Click & Collect grocery service

Sainsbury's is today launching a trial that enables customers to order their shopping via the Chop Chop app and pick it up from store just 30 minutes later, for no fee.

The launch will see the retailer become the UK's first supermarket to offer sub one-hour collection options. The trial is taking place at Sainsbury's Pimlico store, where the supermarket's one-hour delivery service Chop Chop is already available.

During the trial, which is limited to the Android version of the Chop Chop app, customers will be able to select and pay for up to 25 items for collection in 30 minutes, seven days a week, with no fee for the service. The orders will be packed and ready for the customer to retrieve by showing their order number at the store's Chop Chop desk. This number will be available via the app or can be sent in an email depending on the preference of the customer.

Clodagh Moriarty, Director of Online at Sainsbury's commented, 'We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility.

The way customers are shopping is changing as they look for faster and more convenient options and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want. We were the first UK supermarket to introduce one-hour delivery last year and we're now delighted to be the first to trial a 30 minute Click & Collect service. It's an exciting time for the business and we hope to see a positive response from our shoppers.'