J Sainsbury : Sainsbury's extends its one-hour delivery service to reach over 1.7 million customers

• Sainsbury's Chop Chop delivery service has been rolled out to five more London boroughs
• Over 70,000 more postcodes will be added, giving Sainsbury's the biggest reach of UK supermarkets offering one-hour delivery
• Baby emergency products and weekend brunch ingredients among the most popular shopping items

Following a successful trial in its Pimlico and Wandsworth stores, Sainsbury's is now rolling out Chop Chop, its one-hour delivery service, to customers across Zone 1 and 2.

Sainsbury's was the first UK supermarket to trial an on-demand, one hour, grocery delivery service last year; giving customers a new way to shop. Now the retailer will extend its trial to add over 70,000 more postcodes to the service catchment area. This takes its total reach to over 1.7 million customers, giving Sainsbury's the largest reach of UK retailers offering a one-hour delivery service.

Chop Chop is a service that enables customers to order up to 25 items from Sainsbury's, via an IOS or Androidapp, and have them delivered by bicycle or moped within one hour, for a flat fee of £4.99. Since its launch in September last year, the service has proved particularly popular with customers looking to purchase weekend brunch ingredients and baby emergency products as well as 'dinner for tonight' items and post party celebration remedies.

Shoppers who order via the app within store opening hours will be able to receive their groceries within an hour on the same day, depending on slot availability. Theservice will be open to shoppers seven days a week at all participating stores.

Clodagh Moriarty, Director of Online at Sainsbury's commented, 'We're delighted the trial of our Chop Chop delivery service in Wandsworth and Pimlico has proven to be such a success. Our ambition is to help our customers live well for less and saving them time by offering one-hour delivery is one way we're doing just that.

'We were the first UK supermarket to introduce one-hour delivery last year and this roll-out will give us the largest reach to shoppers across London. It's an exciting time for our customers and we hope to see continued success of Chop Chop within these new boroughs.'

Chop Chop is now available in all or parts of:Barnet, Brent, Camden, City of London, Ealing, Hackney, Hammersmith & Fulham, Islington, Kensington & Chelsea, Lambeth, Merton, Southwark, Tower Hamlets, Wandsworth and Westminster. Customers can check if Sainsbury's delivers to them by putting their postcode into the App.