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Jamba, Inc. : The Organic Center Joins Jamba Juice "Team up for a Healthy America" Lifestyle Initiative

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06/11/2012 | 02:35pm CEST

Endorsement Provides Added Support to the "Team Up" Campaign, Which Seeks to Combat Childhood Obesity Through Education about Healthy Eating and Exercise

Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, today announced that The Organic Center has pledged to support Jamba's innovative awareness program, Team Up for a Healthy America™. The Jamba® sponsored annual program seeks to raise awareness of the nation's obesity epidemic by encouraging people to make weekly pledges to live a healthier lifestyle. The pledges can range from eating healthier foods, to incorporating exercise into your daily routine. The Organic Center, the leading research and education institute focused on the science of organic food and farming, will join Jamba's existing partners, which include Venus Williams, WNBA, National Parent Teacher Association and the National Gardening Association, in supporting this campaign.

"We are honored to be able to support this important program," said Joan Boykin, executive director of The Organic Center. "We look forward to supplementing the campaign's existing resources with important nutrition information, including simple ways for families to affordably purchase and eat nutritious organic products to improve their health."

As part of the partnership, The Organic Center will help populate the "Team Up" website with important food and nutrition tips, including information about how to incorporate antioxidants into your diet, how to save when shopping for organic food and products, the top seven sustainable swaps to detox your home, and details on the nutritional benefits of eating organic grains. In addition, The Organic Center will be featured as one of Jamba's partners of the month on the Team Up for a Healthy America website and some of the weekly pledges will be connected back to health-related messages from The Organic Center.

"When we launched Team Up for a Healthy America we challenged other groups to join us in the education effort to show our nation's youth how easy it is to lead healthier and more active lives," said Julie Washington, Chief Brand Officer, Jamba Juice Company. "The partnership of these influential and active lifestyle organizations with our 'Team Up' campaign demonstrates the commitment they have to children and their long-term health and well-being."

People seeking ways to enhance their exercise and diet routines can log onto www.myhealthpledge.com and join a community of like-minded individuals committed to leading more healthful and active lifestyles. Everyone who pledges has an opportunity to earn the title of Ambassador of Fitness and win fun prizes. Pledges include fun and simple activities such as shooting hoops with friends, eating more organic grains, running in place, eating fruit for a snack or taking the stairs instead of the elevator. For every weekly pledge received, Jamba Juice® will donate $1.00 toward the purchase of athletic equipment for schools in need through www.DonorsChoose.org, further reinforcing the importance of keeping kids active in the fight against obesity.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About The Organic Center

The Organic Center's unique mission is to conduct credible, evidence-based science on the health and environmental benefits of organic food and farming and communicate them to the public. As an independent nonprofit 501(c)(3) research and education organization, we envision improved health for the earth and its inhabitants through organic food, farming and products. All of The Organic Center's research reports, publications, consumer guides and videos are available free of charge: www.organic-center.org or www.generationsoforganic.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50305100&lang=en

Jamba Juice Company
Janice Duis, 510-596-0100 ext. 7
The Organic Center
Lauren Cameron, 303-951-2570

© Business Wire 2012
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