JT's Consolidated Financial Results for FY2014

FOR IMMEDIATE RELEASE

Tokyo, February 5, 2015

JT's Consolidated Financial Results for FY2014 Double-digit growth in adjusted operating profit at constant FX driven by international tobacco business Results for January 1 - December 31, 2014 on a Like-for-Like basis

Strong price/mix in the international tobacco business and further depreciation of the Japanese Yen against the US Dollar were the key factors driving growth of 2.6% in revenue and 7.8% in adjusted operating profit. Adjusted operating profit at constant FX increased 10.6%.

Profit attributable to owners of the parent declined 12.2%, affected by one-off factors including expenses relating to measures to strengthen the competitiveness of the Japanese domestic tobacco business and to the proposed restructure of manufacturing facilities in Europe as well as lower gains from real estate asset disposals.

International Tobacco Business: Achieved double-digit earnings growth of 13.1% in US Dollars at constant FX through strong price/mix, more than compensating for the overall volume decline. On a reported basis, adjusted operating profit increased 1.1% affected by unfavorable exchange rates of local currencies against the US Dollar. In Japanese Yen, adjusted operating profit grew 8.8% due to the currency depreciation against the US Dollar.

Japanese Domestic Tobacco Business: A number of initiatives with the aim of strengthening the brand equity and retaining consumers facilitated the recovery of market share after the April consumption tax (VAT) hike. Adjusted operating profit grew 1.8% driven by the price/mix effect achieved through the consumer retaining initiatives and continuous cost improvement.

The Company's Board is recommending a total dividend per share of ¥100, including a first half-year dividend per share of ¥50.

"Business Plan 2015"

Adjusted operating profit at constant FX is forecast to increase 6.8%, due to growth in tobacco businesses.

Revenue and adjusted operating profit are forecast to decline 2.2% and 11.4% respectively for the 12 months as a result of unfavorable currency movements. Profit attributable to owners of the parent is expected to decrease 0.5% due to favorable comparison to the previous year, which recognized the expenses relating to the restructuring costs in the tobacco businesses.

For the fiscal year 2015, the Company intends to increase the total dividend per share to ¥108.

1

The Board of Directors has made a resolution on particulars related to the acquisition of the Company's own shares today as a supplemental measure for the adjusted EPS growth at constant FX in the mid- to long-term in the framework of shareholder return.

Number of shares: Up to 36,000,000 shares

Total amount: Up to ¥100,000,000,000

Period: From February 9, 2015 to June 9, 2015

Mitsuomi Koizumi, President and Chief Executive Officer of JT, commented:

"Our international tobacco business delivered another set of impressive financial results and continues to be the profit growth engine of the JT Group. This strong performance was driven by a combination of pricing gains, continued growth in GFB share of market and share of value, and effective cost management. We continue to prioritize quality top line growth and invest in our brands as well as our product portfolio and geographic footprint.
Domestically, after the April consumption tax hike, we increased investment in brand equity with a particular focus on Mevius and higher unit price products, which resulted in an increase of our share of value. As we make the transition to a more agile sales operation, we will strengthen our ability to anticipate and respond to the consumers' needs in what has become an increasingly competitive environment.
I believe the determined pursuit of the "4S" model standards will give us the ability to overcome any challenges that may lie ahead. Our highly motivated employees will create additional value for our consumers, leading to the sustainable profit growth and a competitive return to shareholders. Guided by these principles, we will continue to prioritize business investments, while aiming to exceed the expectations of all our stakeholders."

2

Consolidated Financial Results for January 1 - December 31, 2014

(billions of Yen)

January - December

Difference

Net Change

(billions of Yen)

2013

2014

Difference

Net Change

Revenue

Adjusted operating profit

Operating profit

Profit attributable to owners of the parent

2,372.2

612.6

642.7

443.0

2,433.5

660.1

571.8

389.1

61.3

47.5

-70.9

-54.0

2.6%

7.8%

-11.0%

-12.2%

At constant FX:

Adjusted operating profit

612.6

677.8

65.1

10.6%

Change of the accounting period

Fiscal year 2014 was a transitional year for JT Group after changing its accounting period from March 31 to December 31. On a reported basis fiscal year 2014 covered nine months for Japanese domestic businesses and 12 months for the consolidated subsidiaries which operate the Group's international tobacco business. In order to present results on a comparable basis, in this document the Company refers to fiscal year 2014 and fiscal year 2013 as a full calendar year from January 1 to December 31.

Revenue

Revenue increased 2.6% primarily driven by strong price/mix in the international tobacco business and the depreciation of the Japanese currency.

Adjusted Operating Profit

Adjusted operating profit increased 7.8%, or 10.6% at constant FX, due to the solid business performance in the international tobacco business and the currency impact.

Profit Attributable to Owners of the Parent

Profit attributable to owners of the parent declined 12.2%. This was mainly due to expenses of approximately ¥57.0 billion for the measures to strengthen the competitiveness of the Japanese
domestic tobacco business, ¥29.0 billion for the proposed restructuring of manufacturing facilities in Europe and ¥20.0 billion lower gains from the disposal of real estate assets in comparison with the previous year.

Dividend

The Company's Board of Directors is recommending a second half-year dividend per share of
¥50. Accordingly, a total dividend per share of ¥100 is now forecast, including the payment of a first half-year dividend of ¥50.

3

Results by Business Segment International Tobacco Business

(billions of units, billions of Yen)

January - December

Net Change

(billions of units, billions of Yen)

2013

2014

Net Change

Total shipment volume1

GFB shipment volume

Core revenue2

Adjusted operating profit

417.5

267.5

1,200.7

410.8

398.0

262.2

1,258.2

447.1

-4.7%

-2.0%

4.8%

8.8%

Total shipment volume declined 4.7%, primarily driven by industry volume contraction in Russia, which could not be offset by growth in Benelux markets, the Caucasus, Germany, Hungary, the Middle East markets and Turkey. GFB shipment volume declined 2.0% to 262.2 billion units. Year- on-year market share3 increased in the key markets of France, Spain, Turkey and the UK. In Russia, GFB share of market continued to grow driven by Winston, which reached a record 15%.
In US Dollars at constant FX, core revenue and adjusted operating profit grew 3.5% and 13.1% respectively, with robust price/mix compensating for the overall volume decline. On a reported basis, due to unfavorable local currency movements against the US Dollar, core revenue declined 3.0% while adjusted operating profit increased 1.1%. In Japanese Yen, as a result of the currency depreciation against the US Dollar, core revenue and adjusted operating profit grew 4.8% and 8.8% respectively.

Japanese Domestic Tobacco Business

(billions of units, billions of Yen)

January - December

Net Change

(billions of units, billions of Yen)

2013

2014

Net Change

Total sales volume

Core revenue

Adjusted operating profit

116.5

656.3

234.6

112.4

649.8

238.7

-3.6%

-1.0%

1.8%

Total sales volume decreased 3.6%, affected by a 3.4% decline in industry volumes. Core revenue declined 1.0% partially offset by the price/mix effect of the consumer retaining initiatives. Adjusted operating profit showed an increase of 1.8% driven by the price/mix effect as well as continuous cost reduction.
Since the April tax hike, the Company specifically focused its consumer retaining initiatives on brands such as Mevius, Seven Stars and Peace whose prices were increased by more than other brands. While the market witnessed significantly intensified sales promotions, including tactical pricing by competitors, Mevius and in particular its Premium Menthol Option line remained strong, steadily leading the recovery of overall market share, which had fallen to 59.1% in April because of the tax increase. Market share for 2014 was 60.4% (2013: 60.5%).

4

Pharmaceutical Business

(billions of Yen)

January - December

Difference

(billions of Yen)

2013

2014

Difference

Revenue

Adjusted operating profit

58.2

-13.7

65.8

-7.3

7.6

6.3

Increased royalty revenue from the sales of original JT compounds that have been out-licensed, as well as higher sales of Riona Tablets 250mg and Stribild Combination Tablets by Torii Pharmaceutical, resulted in ¥7.6 billion revenue growth, reaching a total of ¥65.8 billion at the end of the year. Due to these factors adjusted operating profit improved by ¥6.3 billion to -¥7.3 billion.
Key achievements in 2014:

JT

JTE-052 (JAK inhibitor): exclusive rights to develop and market for topical use in dermatological indications worldwide outside Japan out-licensed to LEO Pharma in November
JTK-303 (elvitegravir) /cobicistat/emtricitabine/tenofovir alafenamide (HIV infection): partner submitted regulatory applications in the US and Europe

Torii Pharmaceutical

Riona Tablets 250mg (Hyperphosphatemia): launched in Japan in May
Cedartolen Sublingual Drop (Cedar pollinosis): launched in Japan in October

Beverage Business

(billions of Yen)

January - December

Difference

(billions of Yen)

2013

2014

Difference

Revenue

Adjusted operating profit

183.8

-2.1

181.3

-0.5

-2.5

1.6

The beverage business continued to invest in strengthening its products, focusing on "Roots", our flagship brand. However, revenue was affected by adverse weather conditions in the summer as well as intensified competition in over the counter sales, which led to the overall ¥2.5 billion decline in annual figures. Adjusted operating profit improved year on year by ¥1.6 billion due to efficient cost management and lower expenses related to raw materials.

Processed Food Business

(billions of Yen)

January - December

Difference

(billions of Yen)

2013

2014

Difference

Revenue

Adjusted operating profit

157.2

0.6

161.2

1.4

4.0

0.8

Despite the depreciation of the Japanese Yen and higher cost of raw materials, revenue and adjusted operating profit increased ¥4.0 billion and ¥0.8 billion respectively due to higher sales of staple food products.

5

"Business Plan 2015"

Management Principle

Under the "4S" model, the Company will balance the interests of consumers, shareholders, employees and wider society, and fulfil our responsibilities towards them, aiming to exceed their expectations. The 4S model has allowed us to achieve sustainable profit growth in the past years. The Company firmly believes that the 4S model will increase the company's value in the mid- to long-term, and consequently is in the best interests of all stakeholders.

The Company prioritizes business investments for sustainable future profit growth in the mid- to long-term, while pursuing a competitive level of return to shareholders in comparison with global FMCG players through profit growth.

Shareholders

Consumers

Employees Society

Mid- to Long-Term Targets

The Company will continuously strive to achieve mid to high single digit growth per annum in adjusted operating profit at constant FX in the mid- to long-term. Pursuing a competitive level of dividend payout ratio in comparison with global FMCG players of no less than 50%, it will achieve a consolidated dividend payout ratio of 50% for the fiscal year 2015. It also aims for a high single digit adjusted EPS growth per annum in the mid- to long-term at constant FX. Share buy-backs may be considered as a supplemental measure for the adjusted EPS growth.

Mid- to Long-Term Directional Guidance

The tobacco businesses continue to be the Company's core profit generator and profit growth engine, aiming for mid to high single digit adjusted operating profit growth per annum in the mid- to long-term. The international tobacco business strengthens its role as the Group's profit growth engine, while the Japanese domestic tobacco business remains a highly competitive platform of profitability.
The pharmaceutical business will strive to establish a stronger profit platform through maximization of each product value and promotion of R&D for the next generation of strategic compounds.
The processed food business will strive to achieve operating profit margins on a par with or above the industry average to grow its profit contribution to the Group.
As announced in the February 4, 2015 statement, the Company has decided to withdraw from the manufacture and sale of JT beverage products.
Investment to enhance the competitiveness of the tobacco businesses is the priority of the Company's resource allocation. At the same time, it will steadily invest in the pharmaceutical and the processed food businesses focusing on building a foundation that would allow them to contribute to the Group's profit.

6

Consolidated Forecast for FY2015

Change of the accounting period

Fiscal year 2014 was a transitional year for JT Group after changing its accounting period from March 31 to December 31. On a reported basis fiscal year 2014 covered nine months for Japanese domestic businesses and 12 months for the consolidated subsidiaries which operate the Group's international tobacco business. In order to present fiscal year 2015 forecast on a comparable basis, the Company refers to fiscal year 2014 as a full calendar year from January
1 to December 31.

Unit: Billions of Yen

Jan-Dec 2014

Actual

(A)

Jan-Dec 2015

Forecast

(B)

Change from 2014

Actual

(B)-(A)

Revenue

2,433.5

2,380.0

-53.5

(-2.2%)

Adjusted operating profit

660.1

585.0

-75.1

(-11.4%)

Operating profit

571.8

539.0

-32.8

(-5.7%)

Profit attributable to

owners of the parent

389.1

387.0

-2.1

(-0.5%)

Forecast at constant FX

Adjusted operating profit

660.1

705.0

44.9 (6.8%)

At constant FX adjusted operating profit is forecast to grow 6.8% due to growth in tobacco businesses. On a reported basis revenue and adjusted operating profit are forecast to decrease

2.2% and 11.4% respectively as a result of depreciation of local currencies such as the Russian
Ruble and Euro against the US Dollar.

Due to favorable comparison to the previous year, when the expenses relating to restructuring costs in tobacco businesses were recognized, profit attributable to the owners of the parent is expected to decrease 0.5%.

Forecasts by Business Segment

International Tobacco Business: Total shipment volume is expected to decline 1.5% due to ongoing industry contraction in Russia and Europe. GFB shipment volume is forecast to increase 1.1% driven by share of market momentum and supported by increased investment. Adjusted operating profit at constant FX4 in US Dollars is expected to grow by 8.0%, led by robust pricing and mix improvement, while adjusted operating profit on a reported basis is forecast to decline 25.9% primarily due to the depreciation of the Ruble against the US Dollar. In Japanese Yen adjusted operating profit is forecast to decrease 19.0%.

Japanese Domestic Tobacco Business: Total sales volume is expected to decrease 3.0% as the overall demand is to decline by approximately 3%. As a result, core revenue is set to decline 2.3% partly offset by the improved price/mix effect. Adjusted operating profit is to grow

4.7% due to improved price/mix, the effect of the measures to strengthen the competitiveness and continuous cost management.

7

Pharmaceutical Business: Revenue is forecast to increase by ¥8.2 billion to ¥74.0 billion due to an expected increase in royalty revenues related to higher sales of original JT compounds that have been out-licensed, as well as increased sales by Torii Pharmaceutical. Adjusted operating profit is expected to improve by ¥2.8 billion to -¥4.5 billion.

Beverage Business: As the business impact and costs relating to the withdrawal from manufacture and sale of JT beverage products have not been confirmed at present, the consolidated forecast for fiscal year 2015 does not recognize the effects of the decision.

Processed Food Business: As a result of sales growth in staple food products driven by introduction of higher added value products, revenue is forecast to grow ¥6.8 billion to ¥168.0. Despite higher raw materials costs and the depreciation of the Japanese Yen, adjusted operating profit is forecast to improve to ¥1.5 billion due to an increase in revenue.

###

Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its internationally recognized brands include Winston, Camel, Mevius and LD. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The company's revenue was ¥2,154 trillion (US$17,867 million(*)) in the fiscal year ended December 31, 2014(**).

*Translated at the rate of ¥120.55 per $1, as of December 31, 2014

**Due to a change in the accounting period from March 31 to December 31, the fiscal year 2014 covered nine months for Japanese domestic businesses and 12 months for the consolidated subsidiaries which operate the Group's international tobacco business. On a comparable full calendar year basis, revenue was ¥2,433 trillion (US$20,186 million(*)).

Notes:

1 Including fine cut, cigars, pipe tobacco and snus, but excluding contract manufactured products, waterpipe tobacco and emerging products.

Following a recent assessment of fine cut consumption, the conversion rate from tons to cigarette equivalent units for

High Volume Tobacco has been adjusted since 2014. 2013 figures for Total and GFB shipment volume have been restated accordingly.

2 Revenue including waterpipe tobacco and emerging products, but excluding revenue from distribution, contract manufacturing and other peripheral businesses.

3 Source: IRI, Logista, Nielsen and JTI estimates on a 12-month rolling average, unless otherwise specified, for cigarettes and fine cut at the end of December 2014. Spain is on a 12-month rolling average at the end of November 2014. 12-

month share of market growth for November 2014 markets is calculated against a 12-month share of market at the end of December 2013.

4 The exchange rate assumptions for US $1.00 are: Ruble 65.00, UK Sterling 0.64, Euro 0.90, Swiss Franc 0.90, Taiwan

Dollar 31.15, Turkish Lira 2.25 and ¥115.00. Appreciation of the Japanese Yen and the Swiss Franc against the US Dollar negatively affects the consolidated financial result numbers. Conversely, appreciation of the other currencies

against the US Dollar has a positive effect.

Additional definitions are provided at http://www.jt.com/media/definitions/index.html.

Contacts: Ryohei Sugata, General Manager

Dmitry Krivtsov, Associate General Manager

Media and Investor Relations Division

Japan Tobacco Inc. Tokyo: +81-3-5572-4292

E-mail: jt.media.relations@jt.com

8

distributed by