To be rolled out nationwide in selected retail stores in early August 2018

Japan Tobacco Inc.(JT)(TSE:2914) announces today the nationwide launch of fifteen limited edition packages, 'Summer Traditional Fireworks,' from the MEVIUS Premium Menthol series in early August 2018. The 15 products of MEVIUS Premium Menthol series, which consists of the 'MEVIUS Premium Menthol', 'MEVIUS Premium Menthol Option Purple', 'MEVIUS Premium Menthol Option Yellow', 'MEVIUS Premium Menthol Option Red' and 'MEVIUS Premium Menthol Option Purple Slim' lines will be available in selected retail stores in limited quantities. The MEVIUS brand's popularity has been the main driver behind its leading position in terms of cigarette market share for the last 40 years(*).

'Look up to the sky!'

The latest sky edition of the MEVIUS branding is designed to be uplifting and enlightening, encouraging consumers to embrace new horizons. Under this communication theme of MEVIUS, JT launched limited sky edition packages in spring and fall 2017, and in spring 2018, to allow consumers to recall their fondest memories and experiences and drive them to move forward.

The features of the new limited edition packages are:

  • 'Summer Traditional Fireworks' is the concept of the package design, which expresses the beauty of the sky colored by the glittering light of the fireworks. The packages combine to form one image when ordered by tar content.
  • Unchanged taste and aroma

Product information

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Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With close to 60,000 employees, it manufactures and sells some of the world's best-known brands including Winston, Camel, MEVIUS, LD and Natural American Spirit. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets Ploom TECH, its tobacco vapor product, and various e-cigarette products under the Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.

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Japan Tobacco Inc. published this content on 06 June 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 06 June 2018 06:07:17 UTC