Rohnert Park, CA-Marmot, the outdoor clothing and equipment company, is stepping onto its biggest stage yet when it advertises on the Super Bowl for the first time this February.

The big-game spot features a marmot - the adorable animal for which the company was named - helping a man fall in love with the outside (perhaps a little too much in love…). The commercial was developed by San Francisco-based agency Goodby Silverstein & Partners, and an unrated extended version will be online at Marmot.com immediately after the launch.

"With this Super Bowl ad, we're inviting people to 'Fall in love with the outside'," states Mark Martin, president of Marmot. "At Marmot, we believe that nature and outdoor activities are a vital part of a life well led, and our marmot is here to share that message with America"

Marmot's new campaign represents a shift from its historical focus on incredible outdoor feats, to showcasing the simple joys and benefits of just being outside. Marmot wants to get everyone out there, from the hardcore athletes to the weekend picnickers, to experience the great outdoors.

"We're excited to help Marmot launch a new phase of their brand," said Justin Moore, creative director at Goodby Silverstein & Partners. "It's about choosing outdoors over indoors, and discovering that everything really is better outside."

About Marmot Mountain, LLC

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions-pushing the limits of product innovation and technology-pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visitwww.marmot.com

About Jarden Corporation

Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Waddington, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, Jostens®, K2®, Marker®, Marmot®, Mitchell®, Neff®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 35,000 employees worldwide. For further information about Jarden, please visitwww.jarden.com.

Jarden Corporation issued this content on 01 February 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 02 February 2016 08:43:10 UTC