January 2, 2012
MUMBAI: Jet Airways, India's premier international
airline, has emerged as the first Indian airline to add
over three lakh fans on Facebook, arguably the largest
and most influential social networking website in the
world. The airline achieved this prestigious milestone
within less than two years of the launch of Jet Airways
Facebook community on January 19, 2010, at It is aimed at
providing guests with real-time news updates about flight
schedules, new customer programs, route additions,
services and special offers etc., besides providing them
with an online forum to discuss their experiences.
Jet Airways celebrated this unique milestone with the
initiation of a week-long contest named - "Power of
300,000 fans". This contest was aimed at garnering ideas
from guests and fans on how they could improve the
environment to make this world a better place to live in.
As part of the contest, Jet Airways fans responded with
some simple and effective tips. These initiatives are
part of the airline's strategy to actively reach out
to a larger cross section of guests and engage with them
on a real time basis through these social media
platforms.
Commenting on achieving the unique milestone on Facebook
Sudheer Raghavan, Chief Commercial Officer, Jet Airways
said, "Jet Airways has been a pioneer in the Indian
aviation sector in terms of recognizing and harnessing
the power of social media networks to better understand,
communicate with and delight our stakeholders. Reaching
the 300,000 fans milestone stands testimony to the
success of our company's initiatives in actively reaching
out to and engaging with a large cross-section of our
guests. Facebook, LinkedIn and foursquare have
revolutionized the social media space and this is evident
from the rapidly growing member communities that Jet
Airways has on all these social media platforms. We
actively focus to gather valuable feedback from guests on
their experience with Jet Airways and strive to address
any concerns raised by them. Going forward, we will
continue to engage more of our members and will expand
our presence through other tools in the social media
space."
In a similar initiative to enhance its social media
presence, Jet Airways also created a Company page on the
extremely popular LinkedIn, the world's largest
professional network with more than 90 million members.
Similarly, Jet Airways became the first Indian operator,
to have a presence on foursquare, a location-based mobile
social networking application. Guests may create an
account on foursquare and follow Jet Airways by visiting
.
For further details on Jet Airways' social media
initiatives, guests may log on to the airline's website
at . Alternatively, guests may visit m.jetairways.com
from their mobile phones.
About Jet Airways
Jet Airways currently operates a fleet of 101 aircraft,
which includes 10 Boeing 777-300 ER aircraft, 12 Airbus
A330-200 aircraft, 59 next generation Boeing
737-700/800/900 aircraft and 20 modern ATR 72-500
turboprop aircraft. With an average fleet age of 5.64
years, the airline has one of the youngest aircraft
fleets in the world. Flights to 76 destinations span the
length and breadth of India and beyond, including Abu
Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam,
Dhaka, Doha, Dubai, Hong Kong, Jeddah, Johannesburg,
Kathmandu, Kuala Lumpur, Kuwait, London(Heathrow), Milan,
Muscat, New York (both JFK and Newark), Riyadh, Sharjah,
Singapore and Toronto.
About Jet Airways Konnect
Jet Airways' Konnect service operates on key domestic
routes, and is designed to meet the needs of the low-fare
segment with value-for-money fares. Jet Airways Konnect
links seven major metros - Mumbai, Delhi, Chennai,
Bengaluru, Hyderabad, Ahmedabad and Kolkata - with
several destinations across India, operating
approximately 290 flights daily.
About Jet Lite
JetLite is a subsidiary of Jet Airways India Ltd. and was
acquired by Jet Airways in April 2007. Positioned as an
all-economy, no-frills airline, JetLite operates a fleet
of 18 Boeing 737 series aircrafts. The airline flies to
31 domestic destinations and 1 international destination
(Kathmandu), operating 123 flights a day, on average.
Jet Airways, Jet Airways Konnect and JetLite have a
combined fleet strength of 119 aircraft and operate over
620 flights daily.
distribué par | Ce noodl a été diffusé par Jet Airways (India) Limited et initialement mise en ligne sur le site http://www.jetairways.com. La version originale est disponible ici. Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-02 13:06:24 PM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |