New Yorkers are often known to catch a bad rap for being disgruntled and rude. As New York's hometown airline though, we know that's not true, so we partnered with our friends at Coke to put humanity to the test.

We took to Penn Station-one of the busiest hubs in New York-with a hidden camera, some Coca-Cola, and a special vending machine that dispensed two Cokes instead of one, then watched what happened.

While we couldn't follow everyone to see what happened with their extra Cokes, we were inspired to see more than a quarter of visitors immediately share their extra beverage with someone nearby. For those we saw share a coke with a stranger, we showed our appreciation for their kindness by giving them the joy of travel in the form of a free round trip travel certificate with JetBlue.

Here's what we found:

  • 70% of shares were between and individual and a stranger
  • The most common reason for sharing: "I got two and only needed one, why wouldn't I?"

So next time your vending machine has a glitch and spits out an extra drink, what will you do? You never know who might be hiding around the corner to brighten your day.

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