Notice to the Market

JHSF Participações S.A. - Corporate Taxpayer's ID (CNPJ): 08.294.224/0001-65 - Company Registry (NIRE): 35.300.333.578

GROWTH OF SALES (34.4%), SSS AND SAS (11.2%) AND REDUCTION OF THE RETAILER COST (160 basis points) São Paulo, July 16, 2015 - JHSF Participações S.A. ("Company", BM&FBovespa: JHSF3) announces 2Q15 preliminary operating data of its shopping malls.

Shopping Malls

Consolidated

Cidade Jardim

Bela Vista

Metrô Tucuruvi

Ponta Negra

Outlet ¹

Total GLA (sq.m)

180,172

39,409

51,185

32,796

36,501

20,280

JHSF GLA (sq.m)

147,791

39,409

26,104

32,796

29,201

20,280

2Q14 Total Sales (in R$' million)

396.0

160.3

83.8

93.7

58.2

na

2Q15 Total Sales (in R$' million)

532.1

198.4

102.4

100.2

59.2

71.9

Growth 2Q15 over 2Q14

34.4%

23.8%

22.2%

7.0%

1.7%

na

Sales (R$)/ sq.m/ month

984

1,678

667

1,019

540

1,181

SSS (%)

11.2%

13.9%

16.3%

7.4%

2.8%

na

SAS (%)

11.2%

13.5%

16.4%

8.3%

1.7%

na

SSR (%)

6.4%

10.4%

15.2%

5.0%

-9.4%

na

SAR (%)

6.0%

9.8%

15.0%

6.2%

-10.9%

na

Leased Area (Jun/14)

94.8%

98.4%

94.8%

98.0%

88.1%

na

Leased Area (Jun/15)

93.4%

99.3%

94.9%

95.4%

80.0%

99.3%

2Q14 Occupancy Cost/ Sales

12.7%

10.8%

10.0%

17.0%

14.8%

na

2Q15 Occupancy Cost/ Sales

¹ Inaugurated in October 2014.

11.1%

10.4%

9.5%

15.1%

13.1%

7.7%

Retailer Sales - Reached R$532 million during 2Q15, 34.4% growth. Performance was impacted by growth in all operations and by Catarina Fashion Outlet (CFO) start-up (Oct'14). Excluding CFO inauguration effect, growth reaches

16.2%. Cidade Jardim (SCJ) and Bela Vista (SBV) malls were the best performers.

SSS - Same Store Sales grew 11.2% in 2Q15, mainly in SCJ and SBV. SSR - Same Store Rent grew 6.4%. SCJ and SBV performance contrasts with decrease at Ponta Negra (SPN). SPN performance is currently impacted by actions being promoted by the Company to sophisticate its store mix and generate momentarily effects in rent and leased area indicators. Leased Area Rate - Decrease of 140 basis points, impacted by Metrô Tucuruvi (SMT), due to retail changes; and by SPN, due to mix improvement. We anticipate that July'15 rates at SPN raised to 82.8%, resulting from new contracts. Occupancy Cost - Reached an average of 11.1% of sales, declining 160 basis points, consequence of actions to offer better locations with appropriate costs to retailers. Earnings Release

August 13, 2015

After market closing

Conference Call

August 14, 2015

1:30 p.m. (New York time)
2:30 p.m. (Brasília time) Phone: +1(516) 300-1066
Code: JHSF

Investors Relations Eduardo Camara - CEO & DRI Thiago Alonso de Oliveira - CFO Bruna Gamboa - Analyst

Phone: +55 (11) 3702-5473
E-mail: ri@jhsf.com.br
Website: www.jhsf.com.br/ri

GLOSSARY Gross Leasable Area (GLA): This represents the areas available for leasing in shopping malls. GLA owned by the Company: This refers to the share JHSF owns in the malls. Leased Area Rate: This is the area leased divided by the GLA of each shopping mall at the end of the period in question. Occupancy Cost: Is the occupancy cost of a store as a percentage of sales. It includes rent and other expenses (condo and promotion fund expenses). Same Store Rent (SSR): This is the ratio of the rent charged for a given area in the current period in comparison with the same period in the prior year. Same Store Sales (SSS): This is the ratio of the sales of given stores in the current period in comparison with the sales of the same stores in the same period of the prior year. Same Area Rent (SAR): This is the ratio of the rent charged for a given area in the current period in comparison with the same period in the prior year. Same Area Sales (SAS): This is the ratio of the sales of given area in the current period in comparison with the sales of the same area in the same period of the prior year

1 Disclaimer: Management makes forward-looking statements concerning future events that are subject to risks and uncertainties. These statements are based on its beliefs and assumptions and on information currently available to the Company. Forward-looking statements include statements regarding JHSF's intentions, estimates or current expectations or those of its Board of Directors or Executive Officers. Forward-looking statements also include information concerning the Company's possible or presumed future operating results, as well as statements preceded by, followed by, or including the words "believes", "may", "will", "continues", "expects", "envisages", "intends", "plans", "estimates" or similar expressions. Forward-looking statements are not guarantees of performance. They involve risks, uncertainties and assumptions because they relate to future events and therefore depend on circumstances that may or may not occur. JHSF's future results and shareholder value creation may differ materially from those expressed in or suggested by these forward-looking statements. Many of the factors that will determine these results and values are beyond the Company's ability to control or predict.

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