JPMorgan Chase announced today that Susan Canavari will join the firm as Chief Brand Officer for Chase. In this newly created role, Susan will lead strategy and development for the consumer brand, including advertising, creative services and social media marketing. Susan will report to Kristin Lemkau, the firm’s Chief Marketing Officer.

Susan joins Chase from mcgarrybowen, where she was Managing Director and lead on the JPMorgan Chase account. Susan has a 25-year career in brand advertising, acquisition marketing and digital communications for Fortune 100 clients. She previously worked at Digitas, MediaVest, and Ogilvy & Mather.

“Susan brings deep experience in brands, advertising and digital marketing, and knows Chase extremely well,” said Kristin Lemkau. “We couldn’t be more excited to have Susan join our team.”

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations in more than 60 countries worldwide. Chase serves more than 50 million consumers and four million small businesses through more than 5,600 bank branches, 19,000 ATMs, credit cards, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships. More information about Chase is available at www.chase.com.