TSX: JE. NYSE: JE.

FOR IMMEDIATE RELEASE

PRESS RELEASE

JUST ENERGY GROUP INC. ANNOUNCES SEPTEMBER QUARTERLY DIVIDEND


TORONTO, ONTARIO - September 2, 2014 - - Just Energy Group Inc. filed notice with the Toronto Stock Exchange and the New York Stock Exchange today announcing its September quarterly dividend. A quarterly dividend of Cdn. $0.125/common share (Cdn.
$0.50 annually) will be paid on September 30th, 2014 to shareholders of record at the close of business on September 15th, 2014. This quarterly dividend is designated as an "eligible dividend" for Canadian income tax purposes. The common shares trade on the Toronto Stock Exchange and the New York Stock Exchange under the symbol "JE".
Just Energy also advises that through its Dividend Reinvestment and Share Purchase Plan ("DRIP") shareholders in Canada with a minimum of 100 shares may use the monthly cash dividends or additional cash payments, to automatically purchase additional common shares of Just Energy in a convenient and cost-effective manner without incurring any commissions, services charges or brokerage fees. Canadian investors can enroll in the program and buy shares directly through Computershare, Just Energy's Stock Transfer Agent and DRIP Administrator.
Enrollment can be completed onlineor by mailing a completed enrollment formto:
Attention: Dividend Reinvestment Department
Computershare Trust Company of Canada
100 University Avenue, 9th Floor
North Tower Toronto Ontario M5J 2Y1
More information on Just Energy's DRIP can be found on Just Energy's Investor Relations website, on the Computershare websiteor in Just Energy's Dividend Reinvestment Plan Brochure.
Investors may also contact Just Energy's DRIP Administrator by phone at 1-800-564-
6253.

About Just Energy Group Inc.

Established in 1997, Just Energy is primarily a competitive retailer of natural gas and electricity. With offices located across the United States, Canada and the United
Kingdom, Just Energy serves over 2 million residential and commercial customers (4.5 million RCEs) through a wide range of energy programs. The Company's JustGreen® products provide consumers with the ability to reduce the environmental impact of their everyday energy use. Just Energy's business primarily involves the sale of natural gas and/or electricity to residential and commercial customers under long-term fixed-price, price-protected or variable-priced contracts under the following trade names: Just Energy, Hudson Energy, Commerce Energy, Smart Prepaid Electric, Amigo Energy, Tara Energy and Green Star Energy.

FORWARD-LOOKING STATEMENTS

Just Energy's press releases may contain forward-looking statements including statements pertaining to customer revenues and margins, customer additions and renewals, customer attrition, customer consumption levels, general and administrative expenses, dividends, distributable cash and treatment under governmental regulatory regimes. These statements are based on current expectations that involve a number of risks and uncertainties which could cause actual results to differ from those anticipated. These risks include, but are not limited to, levels of customer natural gas and electricity consumption, rates of customer additions and renewals, rates of customer attrition, fluctuations in natural gas and electricity prices, changes in regulatory regimes and decisions by regulatory authorities, competition and dependence on certain suppliers. Additional information on these and other factors that could affect Just Energy's operations, financial results or dividend levels are included in Just Energy's annual information form and other reports on file with Canadian securities regulatory authorities which can be accessed through the SEDAR website at www.sedar.com, on the U.S. Securities Exchange Commission's website at www.sec.gov or through Just Energy's website at www.justenergygroup.com.

Neither the Toronto Stock Exchange nor the New York Stock Exchange has approved nor disapproved of the information contained herein.

FOR FURTHER INFORMATION PLEASE CONTACT:

Patrick McCullough Chief Financial Officer Phone: (713) 933-0895
pmccullough@justenergy.com

or

Michael Cummings Investor Relations Phone: 617.461.1101

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