Kao Corporation : Kao Named One of the "World's Most Ethical Companies" for Six Consecutive Years
03/18/2012| 09:20pm US/Eastern
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2012/03/19
Kao (President and CEO: Motoki Ozaki) was named one of the
World's Most Ethical Companies 2012, announced by
Ethisphere Institute, a U.S. think tank, on March 15, 2012
(U.S. time). Since the first listing in 2007, Kao is the only
Japanese company that has been included in the lists for six
consecutive years.
Ethisphere Institute specializes in research on corporate
ethics and social responsibility. Since 2007, the institute
has surveyed and evaluated companies the world over to select
World's Most Ethical Companies in four categories: Ethics
and Compliance Program; Reputation, Leadership and
Innovation; Corporate Citizenship and Responsibility; and
Governance. This year, companies in over 100 countries and 36
industries were surveyed. Among the record-high number of
candidates, 145 companies were selected. Even among global
companies, only very few companies have had the honor of
being recognized for six consecutive years.
As a foundation of its business activities, Kao advocates
Integrity. This principle, inherited from the Kao founder,
indicates that Kao is committed to abiding by laws and ethics
to engage in honest and healthy corporate activities. To
apply this principle in daily business practice, Kao has
established "KAO BUSINESS CONDUCT GUIDELINES," and
instills the concept in all Group members through training
programs that incorporate the characteristics and case
studies of individual countries. Moreover, compliance
hotlines that members can contact to report or consult about
matters that might infringe legal and ethical guidelines,
have been organized at each Group company, allowing them to
take responsible actions without worry.
In addition to these approaches, based on the company policy
of positioning ecology at the core of management, Kao has
strengthened its environmental initiatives, having opened in
June 2011 a new research facility, Eco-Technology Research
Center, which was also highly evaluated for the selection.
Kao continues to contribute to sustainability of the earth
and society by further promoting
Yoki-Monozukuri* which contributes to the
solution of environmental and societal issues through
developing products in consideration of the environment and
in the pursuit of universal usability.
* Kao defines "Yoki-Monozukuri" as
"a strong commitment by all members to provide products
and brands of excellent value for consumer
satisfaction." In Japanese, "Yoki" literally
means "good/excellent," "Monozukuri"
means "development/manufacturing of products."
About Kao
Kao creates high-value-added products to help consumers
around the world enrich their everyday lives.Asience,
Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo,
Laurier, Merries and Molton Brown are part of the lives
of people in Asia, Oceania, North America and Europe and
help generate about 1,200 billion yen (about $US13
billion) in annual sales. Kao employs about 35,000 people
worldwide and has more than 120 years of history in
innovation. Please visit the Kao group web site for
updated information. http://www.kao.com/group/en/group/
Media inquiries should be directed to:
Corporate Communications Department
Kao Corporation
Tel: +81-3-3660-7043
Fax: +81-3-3660-7044
distributed by
This press release was issued by Kao Corporation and was initially posted at http://www.kao.co.jp. It was distributed, unedited and unaltered, by noodls on 2012-03-19 03:15:01 AM. The issuer is solely responsible for the accuracy of the information contained therein.
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