KB HOME : Names Tom Silk Senior Vice President of Marketing and Communications
05/17/2011| 06:55pm US/Eastern
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KB Home, one of the nation's premier homebuilders, today announced that
Tom Silk has been named senior vice president of marketing and
communications. In this position, Silk, 43, will be responsible for KB
Home's marketing, advertising, communications, and social media outreach
across its U.S. homebuilding operations.
KB Home names Tom Silk SVP of Marketing and Communications. (Photo: Business Wire)
"We are pleased that Tom has joined KB Home as a member of our executive
team," said Jeffrey Mezger, president and chief executive officer of KB
Home. "I believe having someone of Tom's caliber and expertise in this
important role will help us to connect with consumers on a new level,
further strengthen the #1 brand in homebuilding, and solidify our
reputation for innovation and leadership in the industry."
Silk brings a wealth of marketing and business acumen to KB Home. He was
most recently vice president of marketing for hydration brands at
PepsiCo Beverages Americas. There he led brand strategy, innovation and
execution for PepsiCo's hydration portfolio, including the Aquafina,
Propel, SoBe, Tropicana and Oceanspray juice drink brands. His
accomplishments include leading the turnaround of the SoBe franchise,
which under his leadership become the fastest growing brand in the
company in 2009 and 2010. Previously, Silk led global marketing efforts
for the highly successful Guitar Hero and Call of Duty franchises at
Activision-Blizzard. He also served as a brand marketer at The Clorox
Company, and began his career as an officer in the U.S. Navy.
Silk earned a B.A. degree in U.S. History from the University of
Pennsylvania, graduating Summa Cum Laude and Phi Beta Kappa. He also
holds an M.B.A. in marketing from The Wharton School at the University
of Pennsylvania, where he graduated with distinction and was designated
a Palmer Scholar.
About KB Home
KB Home (NYSE: KBH), one of the nation's premier homebuilders, has
delivered over half a million quality homes for families since its
founding in 1957. The Los Angeles-based company is distinguished by its
Built to Order? homebuilding approach that puts a custom home experience
within reach of its customers at an affordable price.
KB Home has been named the #1 Green Homebuilder in a study by Calvert
Investments and the #1 Homebuilder on FORTUNE magazine's 2011 World's
Most Admired Companies list. The Company trades under the ticker symbol
"KBH" and was the first homebuilder listed on the New York Stock
Exchange. For more information about any of KB Home's new home
communities, call 888-KB-HOMES or visit www.kbhome.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6728132&lang=en
KB Home
Heather Reeves, 310-231-4142
hreeves-x@kbhome.com
© Business Wire 2011
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