Kellogg : s® Reaches New Level Of Gr-r-reatness With Chocolate Frosted Flakes™
October 17, 2017 at 09:11 am EDT
Share
Kellogg's delivers on fan demands with the release of its latest Frosted Flakes flavor
BATTLE CREEK, Mich., Oct. 17, 2017/PRNewswire / -- The Kellogg's Frosted Flakes® family just got even gr-r-reater with the release of new Kellogg's® Chocolate Frosted Flakes™. Hitting shelves nationwide this November, the new cereal recipe was made from scratch to deliver a Kellogg'sFrosted Flakes® flavor the brand knew U.S. fans would eat-up.
'We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavor of Cinnamon Frosted Flakes™ launched last year' said Brad Schwan, Kellogg's senior director of morning food marketing. 'So, when we found out chocolate was the next most requested flavor, we set to work right away.'
To make sure its new chocolate flavor met expectations, Kellogg's let fans weigh-in at nearly every step of the development process to create new Chocolate Frosted Flakes™ by testing how different cocoas interacted with the cereal flake and the milk left at the bottom of the bowl.
Together, Fans and Kellogg's created something gr-r-reat. They paired golden, toasted flakes with a rich, roasted cocoa frosting to deliver a crunchy, delicious chocolatey experience from the first bite to the final, sweet satisfying sip of leftover milk.
This chocolatey sensation will hit all major retailers and grocery stores where breakfast foods are sold in November with a suggested retail price between $4.69 and $5.79.
For more information about Chocolate Frosted Flakes, fans can visit facebook.com/frostedflakes. You can also stay in the loop with everything Tony by following him at @RealTonyTiger. Be sure to grab a spoon and dig in.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands - Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more - that nourish families so they can flourish and thrive. With 2016 sales of $13 billionand more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
SOURCE Kellogg Company
For further information: Media Hotline; Kellogg Company; 269-961-3799; Media.hotline@kellogg.com OR Carly Paull-Baird; 312-240-2956; Carly.Paull-Baird@krispr.com
Kellogg Company published this content on 17 October 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 17 October 2017 13:10:04 UTC.
Original documenthttp://newsroom.kelloggcompany.com/2017-10-17-Kelloggs-R-Reaches-New-Level-Of-Gr-r-reatness-With-Chocolate-Frosted-Flakes-TM
Public permalinkhttp://www.publicnow.com/view/491FB3087A90B7FE56E127E7FBEB9BC65A2C8C2B
Kellanova (formerly Kellogg Company) is the world leader of the production and the marketing of cereal for breakfast. Net sales (not including sold divisions) break down by family products as follows:
- snacks (61.8%): biscuits, pastries, cereal bars, waffles, etc. sold under the Kellogg's, Cheez-It, Pringles, Austin, Parati and RXBAR brands;
- cereals (20.9%): Sucrilhos, Zucaritas, Kellogg's Extra, Müsli, Choco Krispis, Coco Pops, Choco Krispies, Frosties, Fruit'n Fibre, Kellogg's Crunchy Nut, Krave, Kellogg's Extra, Country Store, Smacks, Pops, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Frosties and other brands;
- frozen products (8.3%): Eggo and Morningstar Farms brands;
- other (9%): primarily noodles.
As of February 20, 2024, the group had 21 production sites worldwide.
Net sales break down geographically as follows: North America (50.1%), Asia/Middle East/Africa (21.2%), Europe (19.1%) and Latin America (9.6%).
In October 2023, completed the separation of its North America cereal business.
KELLANOVA 
