Kesko Oyj : A 5% Rebate for Higher Education and University level Students
October 04, 2017 at 07:05 am EDT
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Grocery shopping for college students has just become cheaper in K Group stores. Students who study at universities and universities of applied sciences will receive a 5% rebate on their purchases if their grocery shopping at K-food stores exceeded €75 during the calendar month.
'Student purchasing habits are primarily governed by a need to keep track of their money, which makes it difficult to make sustainable purchasing decisions. Nevertheless, sustainability is especially important to young people. As we are the World's Most Responsible Trading Company, we want students to be able to make high quality and sustainable consumer choices,' says Lauri Peltola, Executive Vice President, marketing, communications, sustainability and corporate relations, Kesko Corporation.
The new student benefit was launched on 13 September, 2017, and is paid as Plussa cash. If, for example, a student has bought €100 euros worth of groceries in September, they will receive €5 of Plussa money on their Plussa account in October. Plussa money can be used in any K Group store.
The K-Plussa student benefit:
• In order to obtain the higher education and university student benefits, a student must have a Student K-Plussa Card.
• A Student K-Plussa Card is free and can be ordered at Plussa.com.
• To apply a student must have a university or university of applied sciences email address and must be under 32 years of age.
• The card gives students 10 times the normal amount of Plussa points, i.e. a 5% rebate on goods purchased during the calendar month if the purchases exceed €75 during it.
• In addition, students will gain benefits from Caara, K-Rauta and Sotka.
For more information:
Outi Nylund, Director, K-Plussa and Data-driven Marketing, tel. +358 40 532 8938, outi.nylund@kesko.fi .
Kesko Oyj published this content on 04 October 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 04 October 2017 11:04:11 UTC.
Original documenthttps://www.kesko.fi/en/media/news-and-releases/news/2017/a-5-rebate-for-higher-education-and-university-level-students/
Public permalinkhttp://www.publicnow.com/view/19EA93CF633E5377022A0F5A0DF4AC38833480E1
Kesko Oyj is the leading wholesaler and retailer in Finland. Net sales break down by family of products as follows:
- grocery and convenience goods (53.8%; K-retailer; No. 2 in Finland): owned 1,208 supermarkets and stores under the names K-citymarket, K-supermarket, K-Market, Neste K., etc.;
- building, home improvement, DIY and gardening products (35.6%): building materials, interior design materials, gardening products, household appliances, furniture, etc. distributed via 483 outlets primarily under the Onninen, K-rauta, K-Bygg, Byggmakker, Byggarnas Partner and Carlsen Fritzøe brands;
- automotive (10.6%; K-Auto): cars (Volkswagen, Audi, Seat, CUPRA, Porsche, Bentley and MAN brands), spare parts and original accessories marketed through 49 outlets in Finland. The group also offers leisure and sports goods (owned 62 stores under the Intersport and Budget Sport names).
Net sales are distributed geographically as follows: Finland (82.4%), Nordic countries (13.7%), Baltic countries (1.1%) and other (2.8%).
KESKO OYJ 
