Kesko Oyj : K-food stores take part in the Pink Ribbon campaign

The Finnish Cancer Foundation's (Syöpäsäätiö) annual Pink Ribbon (Roosa nauha) collection began on 28 September. The campaign wants to raise awareness of difficult to treat breast cancers, which require significant investments in research. The objective is to raise 1.8 million euros, which would help bring us closer to the goal of no one dying of breast cancer in future. The campaign theme this year is 'For courage'. The campaign is supported by The Dudesons, who are also responsible for this year's slightly manlier ribbon design.

Pink Ribbons can be bought in all K-food stores

K-food stores wish to contribute even more to the fight against cancer this year. Last year, they raised 262,000 euros for the cause, and this year's target has been set at 400,000 euros.

'We want to help advance high-quality Finnish research and offer our customers an easy way to contribute,' says Ari Akseli, Vice President of K Group's grocery trade division.

In addition to K-Citymarkets and K-Supermarkets, this year Pink Ribbons are sold for the first time also in all approximately 800 K-Markets and 70 Neste K service stations. In support of the campaign, 14 Pirkka Pink Ribbon products have been launched and are sold in all K-food stores.

Support Finnish breast cancer research by buying Pirkka products in October

K-food stores will offer 14 Pirkka Pink Ribbon campaign products, which is more than last year.The products can be purchased between 2 and 22 October 2017.

'These are everyday products that bring joy to people and support a healthy and balanced diet. This year, there is increased focus on special diets: campaign products include gluten-free rice pasties and fish patties as well as fava bean balls that suit vegetarians,' says Akseli.

The collaboration with the Finnish Cancer Foundation supports the objectives of Kesko's corporate responsibility work. K-food stores want to be a part of the everyday life of Finns, and to promote a good and healthy lifestyle.

The campaign products can be purchased between 2 and 22 October 2017. Pink Ribbons can be bought in K-food stores from 28 September until the end of November. The Finnish Cancer Foundation runs the Pink Ribbon campaign annually to raise funds for Finnish breast cancer research and expert cancer counselling.

Pirkka Pink Ribbon products

Pirkka kiwis 500g
Pirkka strawberries 250g
Pirkka raspberries 125g
Pirkka Pink Ribbon Fairtrade rose bouquet
Pirkka Parhaat flower bouquet
Pirkka Pink Ribbon potted roses
Pirkka baby plum tomatoes 250g
Pirkka Finnish cultivated mushrooms 200g
Pirkka Finnish organic tomatoes 400g
Pirkka gluten-free rice pasties 6 pcs/360g
Pirkka fish patties 200g
Pirkka fava bean balls 200g
Pirkka Parhaat rustic baguette 325g
Pirkka Parhaat seed baguette 325g
Pirkka Pink Ribbon toilet paper, white 6 rolls

For more information, visit the Cancer Foundation's Pink Ribbon campaign site (in Finnish).