PIRKKA PRODUCTS RETURN TO RUSSIA

11.12.2017

K Group and the Russian retail chain Lenta have signed an agreement for Lenta to begin selling K Group's private label products to consumers in Russia.

Some 80 processed food and home and personal care products, including biscuits, muesli, jam, snack foods, vitamins and household cleaning chemicals, will be exported to Russia at this stage. In addition to Pirkka, the selection includes some K-Menu-branded products.

"Pirkka's past popularity in Russia encouraged us to begin this co-operation. Lenta has an extensive network of stores, and thus they will be able to make the products widely available to Russian consumers," says Ari Akseli, the President of K Group's grocery trade division.

Choices regarding the selection were based on the popularity of products sold in K-Ruoka stores in Russia before. The products are manufactured in Finland or elsewhere in Europe. Initially, the products will be available in 38 Lenta hypermarkets and 18 supermarkets in St. Petersburg, Murmansk, and Petrozavodsk. Lenta will be the exclusive seller of K Group's private label products in Russia.

"We are pleased to announce the return of the Pirkka brand to St. Petersburg. These products have already earned their reputation and are widely popular in St. Petersburg, and we are happy to provide our customers with their preferred ranges at competitive prices," says Herman Tinga, Lenta's Commercial Director.

Further information:

Ari Akseli, President of K Group's grocery trade division, tel. +358 10 532 3490

K-food retailers are responsible for customer satisfaction at some 1,400 K-food stores, and Kesko's grocery trade works with these retailers under the chain business model. The K-food store chains are K-Citymarket, K-Supermarket, K-Market and Neste K. K-food stores are the world's most sustainable trading sector companies.

Their strengths also include superior fresh food departments, professional service, diverse and high-quality selections, Finnish products, and the private label Pirkka. K-food stores provide both high quality and affordable prices.

K - For shopping to be fun.

© K-GROUP 2017

Kesko Oyj published this content on 11 December 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 11 December 2017 14:43:09 UTC.

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