Kimberly Clark Corp : Cottonelle Debuts Fresh, Clean Take on Bathroom Talk at the Kitchen and Bath Industry Show
Well-Known Toilet Paper Brand asks North America to Name Its
Routine of Using Cottonelle Ultra Comfort Care Toilet Paper
and Cottonelle Fresh Care Flushable Wipes Together
04/24/2012| 01:01pm US/Eastern
Dallas, April 24, 2012 - Nothing leaves you feeling cleaner
and fresher than Cottonelle Ultra Comfort Care Toilet Paper
and Cottonelle Fresh Care Flushable Wipes1. That's why
the Cottonelle brand is helping people rethink their bathroom
routines by inviting North Americans to try toilet paper and flushable
wipes together to experience a clean so fresh that
everyone will be inspired to name it.
At this year's Kitchen and Bath Industry Show (KBIS), the
Cottonelle brand will preview this enhanced clean routine
among a group of people who are always looking for bathroom
improvements at the "Cottonelle Care Lounge: Relax,
Refresh, Recharge - You Name It!" in Chicago April 24 -
26. Host of HGTV's Cash & Cari and Estate Sale Guru Cari
Cucksey has teamed up with the brand to kick off the Name It
conversation at KBIS.
"I've always enjoyed helping people discover hidden
treasures. So I was excited to partner with Cottonelle to
inspire people to try one of my bathroom secrets - using
Cottonelle Fresh Care Flushable Wipes together with
Cottonelle Ultra Comfort Care Toilet Paper to bring on a
whole new level of freshness," says Cucksey. "I
call this combination 'Ready Fresh Go.' What will you
Try It. Name It.
Starting April 30th, Cottonelle Ultra Comfort Care Toilet
Paper and Cottonelle Fresh Care Flushable Wipes users can
join the conversation to Name It on Facebook.com/Cottonelle.
The Name Generator on the Cottonelle Facebook Page will allow
users to get a name they can use to describe their bathroom
routine in three fun ways:
The Randomizer: Simply click to get a name instantly
The Personalizer: Answer a few questions for a personalized
The Customizer: Create a name to add to our Book of Names
People can also participate by following @Cottonelle on Twitter
for exclusive opportunities to win #NameIt prizes and check
out the Book of Names on Cottonelle.com to see what
others have named their routine and get fun bathroom trivia.
"While many people are passionate about the fresh, clean
feeling they've come to rely on from using both toilet
paper and flushable wipes, we know individuals have varying
comfort levels when it comes to discussing bathroom
habits," says John Stanwood, Senior Brand Manager.
"The Name It program was designed to make it easier for
people to experience the benefits of the Cottonelle Care
Routine - our name for the routine - and to talk about it and
share their name for the routine."
Cottonelle is making it easier for people to try Cottonelle
Ultra Comfort Care Toilet Paper and Cottonelle Fresh Care
Flushable Wipes by merchandising both products together in
retail stores across North America and offering consumers a
variety of price promotions throughout the year including
digital coupons to make it easier for people to experience
the benefits of using both Cottonelle products together.
To learn more about Name It, visit Facebook.com/Cottonelle.
1Versus comparable leading national brand products
About Cottonelle Brand
The Cottonelle brand provides innovative comfort solutions
for perineal personal care. Cottonelle toilet paper is available in
three forms: Cottonelle Ultra Comfort Care, Cottonelle Gentle
Care and Cottonelle Clean Care. To help people feel cleaner
and fresher than with toilet paper alone, the brand offers
Cottonelle Fresh Care flushable wipes and Cottonelle Gentle
Care flushable wipes enriched with Aloe & E. For the latest
product information, visit www.cottonelle.com.
Kimberly-Clark and its well-known global brands are an
indispensable part of life for people in more than 175
countries. Every day, nearly a quarter of the world's
population trust K-C brands and the solutions they provide to
enhance their health, hygiene and well-being. With brands
such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in
more than 80 countries. To keep up with the latest K-C news
and to learn more about the company's 140-year history of
innovation, visit www.kimberly-clark.com.