New York, 21 October 2014: King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world, today announced its first women's apparel collaboration with fashion forward performance-wear brand, Zara Terez. The Zara Terez Collection 'Candy Crush,' which includes women's full-length printed leggings, skirts and dresses launches today, October 21, 2014.

"We are always seeking ways to make the Candy Crush Saga gaming experience a reality for our devoted fans," said Claes Kalborg, Licensing Guru at King. "This collaboration with Zara Terez offers a new interpretation of our vision and we are so excited about the results of this partnership."

The fashion partnership marks the on-going celebration of the global phenomenon that is Candy Crush Saga and King's international licensing program. The lively new looks feature a playful twist on the renowned candies and characters from Candy Crush Saga including fan favorites such as: Odus the Owl, Swedish Fish and the Lollipop Hammer, among others. The Skater skirts, skater dresses and leggings in the 'Candy Crush' collection are all inspired by the fun vibrant patterns and brilliant color palettes of the game.

Characterised by the magical world of Candy Crush Saga, this unique collaboration celebrates Zara Terez's signature expressive style and King's reputation for limitless innovation. "I've been a huge fan of Candy Crush from day one; not just the game, but also its iconic, show-stopping visuals" said Zara Terez Tisch. "The on-screen candies are exactly the type of patterns that capture the energy of the Zara Terez brand so, when the opportunity arose to work with King to bring Candy Crush Saga to life, we felt like it was a perfect fit."

The pieces will be sold on ZaraTerez.com and in specialty retailers. Zara Terez Collection: Candy Crush will range from $28.50 - $75.00 each.

-ENDS-

About King:
King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. It has a network of 345 million monthly unique users as of second quarter 2014, and offers more than 190 exclusive games in over 200 countries through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store and Amazon Appstore. King has game studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai.

© 2014 King.com Ltd. King, the King crown logo, Candy Crush Saga and related marks are trademarks of King.com Ltd and/or related entities

About Zara Terez:

Founded by Zara Terez Tisch, Zara Terez (zaraterez.com) is an NYC apparel line. A collaboration between Zara and her life long best friend Amanda Schabes, the brand is known for their iconic, fearless prints (everything from cassette tapes to emojis and watermelon). Zara Terez has amassed a cult following by combining cutting edge fashion with individuality, self-expression and empowerment. All Zara Terez products are made with love in New York City.

Media Contact:
DKC
King@dkcnews.com

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