NORTHFIELD, Ill., July 30, 2014 /PRNewswire/ -- Kraft Foods Group, Inc. (NASDAQ: KRFT) today announced financial results for the second quarter of 2014 that reflected the expected benefit from a shift in Easter-related shipments as well as the impacts of significant pricing actions in response to rising input costs.

"We continue to execute our playbook and are on track to deliver another solid year of growth in earnings and cash flow," said Kraft CEO Tony Vernon. "However, there's no question that economic and consumer trends are creating top-line growth challenges for the food and beverage industry, Kraft included. Our focus remains on driving profitable growth through brand renovation, innovation, impactful marketing and total cost management."

Q2 2014 FINANCIAL SUMMARY
Net revenues in the second quarter increased 0.7 percent to $4.7 billion.


    --  Organic Net Revenues increased 1.5 percent from improved volume/mix and
        pricing benefits of 0.9 percentage points and 0.6 percentage points,
        respectively.
    --  Revenue was favorably impacted by approximately 2.5 percentage points
        from Easter-related shipments shifting to the second quarter of this
        year.  Excluding this factor, volumes were negatively impacted by
        significant price increases in response to higher input costs.

Operating income in the second quarter decreased 37.5 percent to $0.9 billion.


    --  Second quarter operating income last year included a $604 million
        benefit from market-based impacts to post-employment benefit plans.(2)
    --  Excluding this factor, operating income was up strongly, reflecting the
        benefits of lower spending on cost savings initiatives,(3) lower
        expenditures on in-store activity, improved overhead costs and
        manufacturing productivity.  These gains were partially offset by
        unfavorable pricing net of commodity costs as well as an unfavorable
        change in unrealized gains/losses from hedging activities.

Earnings per share in the second quarter were $0.80.


    --  EPS in the second quarter last year was $1.38, which included a $0.62
        benefit from market-based impacts to post-employment benefit plans.
    --  Excluding this factor, EPS growth reflected an increase in operating
        income, partially offset by a higher year-over-year tax rate.

Free Cash Flow through six months was up 13.8 percent to $454 million.


    --  Lower pension contributions were the primary driver of the improvement
        in Free Cash Flow versus the first half of last year.

SECOND QUARTER BUSINESS SEGMENT HIGHLIGHTS

Cheese:


    --  Net revenues of $952 million increased 1.6 percent from the prior year
        due to significant pricing actions in response to record-high dairy
        costs.  Lower volume/mix versus the prior year reflected volume declines
        resulting from price increases that were partially offset by the benefit
        of Easter-related shipments shifting to the second quarter of this year.
    --  Operating income declined 6.7 percent versus the prior year due to lower
        volumes and product recall costs.  Lower spending on cost savings
        initiatives partially offset these factors.

Refrigerated Meals:


    --  Net revenues of $916 million increased 2.6 percent from the prior year
        from a combination of price increases related to higher input costs and
        volume/mix gains driven by the introduction of P3 Portable Protein
        Packs, an Easter timing benefit in bacon and continued momentum in
        Lunchables.  Volume gains were partially offset by lower volumes in cold
        cuts related to significant price increases during the quarter.
    --  Operating income growth of 12.5 percent was driven by overhead cost
        savings and lower spending on cost savings initiatives.

Beverages:


    --  Net revenues of $748 million were flat versus the prior year as volume
        gains driven by coffee and Capri Sun ready-to-drink beverages were
        offset by lower pricing caused by an increase in promotional spending
        versus prior year.
    --  Operating income declined 10.3 percent as the benefits of volume growth
        and lower spending on cost savings initiatives versus the prior year
        were more than offset by the impact of lower pricing.

Meals & Desserts:


    --  Net revenues of $518 million were 5.0 percent lower than the prior year,
        primarily driven by continued weakness in ready-to-eat Jell-O desserts
        and lower pricing due to increased promotional activity behind Kraft and
        Velveeta dinners.
    --  Operating income increased 3.1 percent versus the prior year due to
        favorable timing of marketing expenses versus the prior year and lower
        spending on cost savings initiatives, which were partially offset by
        unfavorable pricing net of commodity costs.

Enhancers & Snack Nuts:


    --  Net revenues of $600 million increased 1.4 percent from the prior year
        reflecting the benefit of the Easter shift as well as continued growth
        in Planters snack nuts.
    --  Operating income growth of 18.2 percent reflected lower manufacturing
        costs as well as lower expenditures on in-store activity.

Canada:


    --  Net revenues of $523 million declined 3.1 percent versus last year due
        to an unfavorable currency impact.  Excluding the currency impact,
        Organic Net Revenue growth of 3.6 percent reflected Easter-related
        shipments shifting to the second quarter of this year driving a solid
        increase in volume/mix.
    --  Operating income declined 6.3 percent including an unfavorable currency
        impact.  Excluding this factor, operating income was flat, reflecting
        favorable timing of marketing expenses versus the prior year and
        improved volume/mix that were offset by unfavorable pricing net of
        commodity costs.

Other Businesses:


    --  Net revenues of $490 million increased 6.1 percent from the prior year
        as a result of price increases to offset higher commodity costs.
    --  Operating income growth of 23.2 percent was driven by productivity gains
        and favorable pricing net of commodity costs.

CONFERENCE CALL
Kraft will host a conference call to discuss its second quarter 2014 results today at 4 p.m. Central time.

The call will be hosted by:


    --  Tony Vernon, CEO
    --  Teri List-Stoll, EVP and CFO
    --  Chris Jakubik, VP, Investor Relations

Live Event Dial-in Details:
United States Dial-In: 1-888-350-0137
International Dial-In: 1-970-315-0478
Access code: 24944255

To ensure timely access, participants should dial in approximately 10 minutes before the call starts. A listen-only webcast with accompanying presentation will be available in the Investor Center section of Kraft's Web site at ir.kraftfoodsgroup.com, under "Events & Presentations."

A replay of the conference call will be available until August 9, 2014, by calling 855-859-2056 from the United States and Canada or 404-537-3406 from other locations. The access code for the replay is 24944255. An archive of the webcast will be available for one year following the conference call on Kraft's Web site.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company's iconic brands include Kraft, Oscar Mayer, Velveeta, Planters, Philadelphia, Maxwell House, Lunchables, Capri Sun, Kool-Aid and Jell-O. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

FORWARD-LOOKING STATEMENTS
This press release contains a number of forward-looking statements. Words such as "focus," "create," "execute," "deliver," "drive," "will," and variations of such words and similar expressions are intended to identify forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements regarding Kraft's growth, progress, total cost management and investments. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties, many of which are beyond Kraft's control. Important factors that affect Kraft's business and operations and that may cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, increased competition; Kraft's ability to maintain, extend and expand its reputation and brand image; Kraft's ability to differentiate its products from other brands; increasing consolidation of retail customers; changes in relationships with significant customers and suppliers; Kraft's ability to predict, identify and interpret changes in consumer preferences and demand; Kraft's ability to drive revenue growth in its key product categories, increase its market share, or add products; volatility in commodity, energy and other input costs; changes in Kraft's management team or other key personnel; Kraft's geographic focus in North America; changes in regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; Kraft's ability to complete or realize the benefits from potential acquisitions, alliances, divestitures or joint ventures; Kraft's indebtedness and ability to pay such indebtedness; disruptions in information technology networks and systems; Kraft's inability to protect intellectual property rights; weak economic conditions; tax law changes; the tax treatment of Kraft's spin-off from Mondelez International, Inc.; volatility of market-based impacts to post-employment benefit plans; pricing actions; and other factors. For additional information on these and other factors that could affect Kraft's forward-looking statements, see Kraft's risk factors, as they may be amended from time to time, set forth in its filings with the Securities and Exchange Commission, including its most recently filed Annual Report on Form 10-K and subsequent reports on Form 10-Q and Form 8-K. Kraft disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.

NON-GAAP AND OTHER FINANCIAL MEASURES
To supplement Kraft's financial statements presented in accordance with generally accepted accounting principles in the United States of America ("GAAP"), Kraft presents Organic Net Revenues and Free Cash Flow, both of which are considered non-GAAP financial measures. The presentations of Organic Net Revenues and Free Cash Flow are intended to supplement investors' understanding of Kraft's operating results and liquidity. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, Kraft's results prepared in accordance with GAAP. In addition, the non-GAAP measures Kraft uses may differ from non-GAAP measures used by other companies, and other companies may not define the non-GAAP measures Kraft uses in the same way.

Kraft currently defines Organic Net Revenues as net revenues excluding the impact of transactions with Mondelez International, acquisitions, divestitures (including the termination of a full line of business due to the loss of a licensing or distribution arrangement, and the complete exit of business out of a foreign country), currency and the 53rd week of shipments when it occurs. Management believes that presenting Organic Net Revenues is useful to investors because it (i) provides investors meaningful supplemental information regarding financial performance by excluding certain items, (ii) permits investors to view Kraft's performance using the same tools that management uses to budget, make operating and strategic decisions, and evaluate Kraft's historical performance, and (iii) otherwise provides supplemental information that may be useful to investors in evaluating Kraft.

Kraft defines Free Cash Flow as cash flow from operations less capital expenditures. Management believes that Free Cash Flow is useful to investors because it reflects Kraft's cash available for uses including investments in growth and product development and it reflects Kraft's ability to generate cash while maintaining its fixed assets.

See the attached schedules for supplemental financial data and corresponding reconciliations of Organic Net Revenues to net revenues for the three and six months ended June 28, 2014 and June 29, 2013 and Free Cash Flow to operating cash flow for the six months ended June 28, 2014 and June 29, 2013.

As previously announced, beginning in 2013, Kraft adopted a mark-to-market accounting policy for Kraft's post-employment benefit obligations. Kraft discloses market-based impacts in order to provide better transparency to investors in evaluating Kraft. Management currently defines market-based impacts to post-employment benefit plans as the costs or benefits resulting from the change in discount rates, the difference between Kraft's estimated and actual return on trust assets, and other assumption changes driven by changes in the law or other external factors.





    1            Please see the
                 discussion of
                 non-GAAP and
                 other
                 financial
                 measures and
                 the
                 reconciliation
                 to GAAP at
                 the end of
                 this press
                 release.

                Please see the
                 discussion of
                 non-GAAP and
                 other
                 financial
                 measures at
                 the end of
                 this press
    2            release.

    3            Cost savings
                 initiatives
                 are related
                 to
                 reorganization
                 activities
                 including
                 severance,
                 asset
                 disposals,
                 and other
                 activities.
                 Included
                 within cost
                 savings
                 initiatives
                 are
                 activities
                 related to
                 the
                 previously
                 disclosed
                 multi-year
                 $625 million
                 restructuring
                 program.




                                                               Kraft Foods Group, Inc.

                                                    Condensed Consolidated Statements of Earnings

                                                             For the Three Months Ended                                                           Schedule 1
                                                                                                                                                  ----------

                                            (in millions of dollars, except per share data)  (Unaudited)



                                                                                           June 28,               June 29,                % Change
                                                                                                                                       Fav / (Unfav)
                                                                                                2014                    2013
                                                                                                ----                    ----


    Net revenues                                                                                        $4,747               $4,716                            0.7%


    Cost of sales1,2                                                                                     3,226                2,780                         (16.0)%
                                                                                                         -----                -----


                                                            Gross profit                                    1,521                1,936                         (21.4)%


    Selling, general and
     administrative expenses1,2                                                                            647                  516                         (25.4)%


    Asset impairment and exit
     costs(1)                                                                        -                         22              +100.0%
                                                                                   ---                        ---


                                                            Operating income                                  874                1,398                         (37.5)%


    Interest and other expense, net                                                                        133                  130                          (2.3)%
                                                                                                           ---                  ---


                                                             Earnings before income
                                                             taxes                                            741                1,268                         (41.6)%


    Provision for income taxes                                                                             259                  439                           41.0%


    Effective tax rate                                                                                   35.0%               34.6%
                                                                                                          ----                 ----


                                                            Net earnings                                     $482                 $829                         (41.9)%



    Per share data:

                                                            Basic earnings per share                        $0.81                $1.39                         (41.7)%



                                                            Diluted earnings per share                      $0.80                $1.38                         (42.0)%



    Weighted-average shares of common stock outstanding:

                                                            Basic                                             595                  594                          (0.2)%


                                                            Diluted                                           600                  599                          (0.2)%



    (1)  In the second quarter of 2014,
     Kraft recorded expenses of $21 million
     in cost savings initiatives. This was
     comprised of $18 million of expense
     within cost of sales and $3 million of
     expense within selling, general and
     administrative expenses. In the second
     quarter of 2013, Kraft recorded
     expenses of $82 million in cost savings
     initiatives. This was comprised of $26
     million of expense within cost of
     sales; $34 million of expense within
     selling, general and administrative
     expenses; and $22 million of expense
     within asset impairment and exit costs.


    (2)  There were no post-employment
     benefit plan remeasurements in the
     second quarter of 2014.  In the second
     quarter of 2013, Kraft recorded $604
     million of pre-tax income within cost
     of sales ($350 million) and selling,
     general and administrative expenses
     ($254 million) related to market-based
     impacts to certain post-employment
     benefit plans. This income amounted to
     $369 million after-tax, and had a
     $0.62 favorable impact on EPS.





                                                                                    Kraft Foods Group, Inc.

                                                                         Reconciliation of GAAP to Non-GAAP Information

                                                                                          Net Revenues                                                                                                             Schedule 2
                                                                                                                                                                                                                   ----------

                                                                           For the Three Months Ended

                                                                     (in millions of dollars)  (Unaudited)



                                                                                                                                            % Change            Organic Growth Drivers
                                                                                                                                            --------            ----------------------

                               Reported        Impact of               Sales to Mondelez                                   Organic            Reported                   Organic                 Vol /                        Price
                                                                                                                        (Non-GAAP)                                    (Non-GAAP)
                                (GAAP)          Currency                 International                                                         (GAAP)                                             Mix
                                 -----          --------                 -------------                                                          -----                                             ---

    June 28, 2014
    -------------


       Cheese                             $952          $          -                                 $(14)                           $938                1.6%                            2.3%          (5.4)pp                        7.7pp

       Refrigerated Meals                  916                     -                                     -                            916                2.6%                            2.6%            1.2pp                        1.4pp

       Beverages                           748                     -                                     -                            748                0.1%                            0.1%            6.7pp                      (6.6)pp

       Meals & Desserts                    518                     -                                     -                            518              (5.0)%                          (5.0)%          (2.4)pp                      (2.6)pp

       Enhancers & Snack Nuts              600                     -                                     -                            600                1.4%                            1.9%            4.6pp                      (2.7)pp

       Canada                              523                    35                                    (4)                            554              (3.1)%                            3.6%            4.0pp                      (0.4)pp

       Other Businesses                    490                     4                                   (22)                            472                6.1%                            5.1%          (0.6)pp                        5.7pp
                                           ---                   ---                                    ---                             ---                 ---                              ---           -------                        -----

    Kraft Foods Group, Inc.             $4,747                   $39                                  $(40)                         $4,746                0.7%                            1.5%            0.9pp                        0.6pp
                                        ======                   ===                                   ====                          ======                 ===                              ===             =====                        =====



    June 29, 2013
    -------------


       Cheese                             $937       $             -                                 $(20)                           $917

       Refrigerated Meals                  893                     -                                     -                            893

       Beverages                           747                     -                                     -                            747

       Meals & Desserts                    545                     -                                     -                            545

       Enhancers &  Snack Nuts             592                     -                                   (3)                            589

       Canada                              540                     -                                   (5)                            535

       Other Businesses                    462                     -                                  (13)                            449
                                           ---                   ---                                   ---                             ---

    Kraft Foods Group, Inc.             $4,716       $             -                                 $(41)                         $4,675
                                        ======       ===============                                  ====                          ======





                                                Kraft Foods Group, Inc.

                                                   Operating Income                                          Schedule 3
                                                                                                             ----------

                                              For the Three Months Ended

                                      (in millions of dollars)  (Unaudited)


                          Reported (GAAP)
                          --------------

                             June 28,                                  June 29,         % Change

                                        2014                                      2013 Fav / (Unfav)
                                        ----                                      ---- -------------

    Operating Income:
    -----------------

       Cheese                           $140                                      $150                (6.7)%

       Refrigerated Meals                117                                       104                 12.5%

       Beverages                         113                                       126               (10.3)%

       Meals & Desserts                  166                                       161                  3.1%

       Enhancers & Snack
        Nuts                             169                                       143                 18.2%

       Canada                            105                                       112                (6.3)%

       Other Businesses                   69                                        56                 23.2%

       Unrealized gains /
        (losses) on
        hedging
        activities                      (19)                                        2

       Certain post-
        employment
        benefit plan
        income                            32                                       567

       General corporate
        expenses                        (18)                                     (23)

    Kraft Foods Group,
     Inc.                               $874                                    $1,398               (37.5)%
                                        ====                                    ======


    Note: In the second quarter of 2014,
     Kraft recorded net expenses of $21
     million related to cost savings
     initiatives within segment operating
     income and general corporate expenses
     as follows: expenses in Cheese ($3
     million); expenses in Refrigerated
     Meals ($4 million); expenses in
     Beverages ($3 million); expenses in
     Meals & Desserts ($2 million); expenses
     in Enhancers & Snack Nuts ($10
     million); expenses in Canada ($1
     million); expenses in Other Businesses
     ($1 million); and income in General
     corporate expenses ($3 million). In the
     second quarter of 2013, Kraft recorded
     expenses of $82 million related to cost
     savings initiatives within segment
     operating income and general corporate
     expenses as follows: Cheese ($29
     million); Refrigerated Meals ($11
     million); Beverages ($10 million);
     Meals & Desserts ($7 million);
     Enhancers & Snack Nuts ($7 million);
     Canada ($2 million); Other Businesses
     ($6 million) and General corporate
     expenses ($10 million). There were no
     post-employment benefit plan
     remeasurements in the second quarter of
     2014. In the second quarter of 2013,
     Kraft recorded $604 million of income
     related to market-based impacts to
     certain post-employment benefit plans.



                                                Kraft Foods Group, Inc.

                                     Condensed Consolidated Statements of Earnings

                                               For the Six Months Ended                                                 Schedule 4
                                                                                                                        ----------

                             (in millions of dollars, except per share data)  (Unaudited)



                                                                 June 28,                 June 29,              % Change

                                                                      2014                      2013           Fav / (Unfav)
                                                                      ----                      ----           -------------


    Net revenues                                                            $9,109                   $9,229                        (1.3)%


    Cost of sales1,2                                                         6,028                    5,823                        (3.5)%
                                                                             -----                    -----


                                  Gross profit                                  3,081                    3,406                        (9.5)%


    Selling, general and
     administrative expenses1,2                                              1,305                    1,115                       (17.0)%


    Asset impairment and exit
     costs(1)                                                                  (2)                      84                       +100.0%
                                                                               ---                      ---


                                  Operating income                              1,778                    2,207                       (19.4)%


    Interest and other expense, net                                            249                      253                          1.6%
                                                                               ---                      ---


                                   Earnings before income
                                   taxes                                        1,529                    1,954                       (21.8)%


    Provision for income taxes                                                 534                      669                         20.2%


    Effective tax rate                                                       34.9%                   34.2%
                                                                              ----                     ----


                                  Net earnings                                   $995                   $1,285                       (22.6)%



    Per share data:

                                  Basic earnings per share                      $1.67                    $2.16                       (22.7)%



                                  Diluted earnings per share                    $1.65                    $2.14                       (22.9)%



    Weighted-average shares of
     common stock outstanding:

                                  Basic                                           595                      593                        (0.3)%


                                  Diluted                                         600                      598                        (0.3)%




    1 In the first six months of 2014,
     Kraft recorded net expenses of $35
     million in cost savings initiatives.
     This was comprised of $25 million of
     expense within cost of sales; $12
     million of expense within selling,
     general and administrative expenses;
     and $2 million of income within
     asset impairment and exit costs. In
     the first six months of 2013, Kraft
     recorded expenses of $201 million in
     cost savings initiatives. This was
     comprised of $50 million of expense
     within cost of sales; $67 million of
     expense within selling, general and
     administrative expenses; and $84
     million of expense within asset
     impairment and exit costs.


    2 In the first six months of 2014,
     Kraft recorded $49 million of pre-
     tax income within cost of sales
     related to market-based impacts to
     certain post-employment benefit
     plans as Kraft recognized
     remeasurement gains in the first
     quarter of the current year that
     were previously capitalized into
     inventory at year-end. This income
     amounted to $10 million after-tax,
     due to the inclusion of a discrete
     tax item, and had a $0.02 favorable
     impact on 2014 EPS. In the first six
     months of 2013, Kraft recorded $604
     million of pre-tax income within
     cost of sales ($350 million) and
     selling, general and administrative
     expenses ($254 million) related to
     market-based impacts to certain
     post-employment benefit plans. This
     income amounted to $369 million
     after-tax, and had a $0.62
     favorable impact on EPS.






                                                                                          Kraft Foods Group, Inc.

                                                                              Reconciliation of GAAP to Non-GAAP Information

                                                                                               Net Revenues                                                                                                            Schedule 5
                                                                                                                                                                                                                       ----------

                                                                                For the Six Months Ended

                                                                          (in millions of dollars) (Unaudited)



                                                                                                                                          % Change                            Organic Growth Drivers
                                                                                                                                          --------                            ----------------------

                              Reported        Impact of     Sales to Mondelez                                           Organic             Reported            Organic                              Vol /                        Price

                               (GAAP)          Currency       International                                           (Non-GAAP)             (GAAP)           (Non-GAAP)                              Mix
                                -----          --------       -------------                                            ---------             -----             ---------                              ---

    June 28, 2014
    -------------


       Cheese                          $1,959           $ -                          $(25)                                       $1,934                1.8%                2.3%                            (3.6)pp                        5.9pp

       Refrigerated Meals               1,732             -                              -                                        1,732                1.3%                1.3%                              0.6pp                        0.7pp

       Beverages                        1,422             -                              -                                        1,422              (2.5)%              (2.5)%                              2.8pp                      (5.3)pp

       Meals & Desserts                 1,016             -                              -                                        1,016              (6.4)%              (6.4)%                            (5.7)pp                      (0.7)pp

       Enhancers & Snack Nuts           1,103             -                              -                                        1,103              (1.9)%              (1.4)%                              0.8pp                      (2.2)pp

       Canada                             950            74                             (8)                                        1,016              (7.0)%                0.2%                              0.7pp                      (0.5)pp

       Other Businesses                   927             9                            (40)                                          896                2.4%                1.9%                            (2.0)pp                        3.9pp
                                          ---           ---                             ---                                           ---                 ---                  ---                             -------                        -----

    Kraft Foods Group, Inc.            $9,109           $83                           $(73)                                       $9,119              (1.3)%              (0.4)%                            (0.9)pp                        0.5pp
                                       ======           ===                            ====                                        ======               =====                =====                             =======                        =====



    June 29, 2013
    -------------


       Cheese                          $1,924           $ -                          $(33)                                       $1,891

       Refrigerated Meals               1,710             -                              -                                        1,710

       Beverages                        1,459             -                              -                                        1,459

       Meals & Desserts                 1,085             -                              -                                        1,085

       Enhancers & Snack Nuts           1,124             -                            (5)                                        1,119

       Canada                           1,022             -                            (8)                                        1,014

       Other Businesses                   905             -                           (26)                                          879
                                          ---           ---                            ---                                           ---

    Kraft Foods Group, Inc.            $9,229           $ -                          $(72)                                       $9,157
                                       ======           ===                           ====                                        ======






                                              Kraft Foods Group, Inc.

                                                  Operating Income

                                              For the Six Months Ended                                        Schedule 6
                                                                                                              ----------

                                       (in millions of dollars)  (Unaudited)


                          Reported (GAAP)
                          --------------

                           June 28, 2014                            June 29, 2013            % Change

                                                                                        Fav / (Unfav)


    Operating Income:
    -----------------

       Cheese                            $327                                      $322                  1.6%

       Refrigerated Meals                 213                                       201                  6.0%

       Beverages                          244                                       251                (2.8)%

       Meals & Desserts                   308                                       331                (6.9)%

       Enhancers & Snack
        Nuts                              317                                       301                  5.3%

       Canada                             171                                       189                (9.5)%

       Other Businesses                   128                                       103                 24.3%

       Unrealized gains /
        (losses) on
        hedging
        activities                         23                                       (3)

       Certain post-
        employment
        benefit plan
        income                             92                                       568

       General corporate
        expenses                         (45)                                     (56)

    Kraft Foods Group,
     Inc.                              $1,778                                    $2,207               (19.4)%
                                       ======                                    ======


    Note: In the first six months
     of 2014, Kraft recorded
     expenses of $35 million
     related to cost savings
     initiatives within segment
     operating income and general
     corporate expenses as follows:
     Cheese ($7 million);
     Refrigerated Meals ($6
     million); Beverages ($2
     million); Meals & Desserts ($2
     million); Enhancers & Snack
     Nuts ($14 million); Canada ($1
     million); Other Businesses ($1
     million); and General
     corporate expenses ($2
     million). In the first six
     months of 2013, Kraft recorded
     expenses of $201 million
     related to cost savings
     initiatives within segment
     operating income and general
     corporate expenses as follows:
     Cheese ($63 million);
     Refrigerated Meals ($26
     million); Beverages ($32
     million); Meals & Desserts
     ($20 million); Enhancers &
     Snack Nuts ($17 million);
     Canada ($6 million); Other
     Businesses ($14 million); and
     General corporate expenses
     ($23 million). In the first
     six months of 2014, Kraft
     recorded $49 million of income
     related to market-based
     impacts to certain post-
     employment benefit plans,
     while in the first six months
     of 2013, Kraft recorded $604
     million of income related to
     market-based impacts to
     certain post-employment
     benefit plans.



                                                 Kraft Foods Group, Inc.

                                          Condensed Consolidated Balance Sheets

                                          (in millions of dollars)  (Unaudited)                      Schedule 7
                                                                                                     ----------



                                                          June 28,              December 28,
                                                                       2014                     2013
                                                                       ----                     ----

    ASSETS

       Cash and cash equivalents                                     $1,370                   $1,686

       Receivables (net of allowances of
        $26 in 2014 and 2013)                                         1,186                    1,048

       Inventories                                                    2,024                    1,616

       Deferred income taxes                                            339                      360

       Other current assets                                             192                      198
                                                                        ---                      ---

          Total current assets                                        5,111                    4,908

       Property, plant and equipment,
        net                                                           4,130                    4,115

       Goodwill                                                      11,510                   11,505

       Intangible assets, net                                         2,235                    2,229

       Other assets                                                     359                      391

          TOTAL ASSETS                                              $23,345                  $23,148
                                                                    =======                  =======


    LIABILITIES

      Current portion of long-term
       debt                                                          $1,404                       $4

       Accounts payable                                               1,606                    1,548

       Accrued marketing                                                577                      685

       Accrued employment costs                                         143                      184

       Dividends payable                                                313                      313

       Accrued postretirement health
        care costs                                                      196                      197

       Other current liabilities                                        557                      479
                                                                        ---                      ---

          Total current liabilities                                   4,796                    3,410

       Long-term debt                                                 8,604                    9,976

       Deferred income taxes                                            653                      662

       Accrued pension costs                                            414                      405

       Accrued postretirement health
        care costs                                                    3,039                    3,080

       Other liabilities                                                376                      428
                                                                        ---                      ---

          TOTAL LIABILITIES                                          17,882                   17,961

    EQUITY

       Common Stock, no par value
        (5,000,000,000 shares
        authorized; 599,955,433 shares
        issued at June 28, 2014 and
        596,843,449 at December 28,
        2013)                                                             -                       -

      Additional paid-in capital                                      4,587                    4,434

       Retained earnings                                              1,648                    1,281

       Accumulated other comprehensive
        losses                                                        (483)                   (499)

       Treasury stock, at cost                                        (289)                    (29)
                                                                       ----                      ---

          TOTAL EQUITY                                                5,463                    5,187
                                                                      -----                    -----

             TOTAL LIABILITIES AND EQUITY                           $23,345                  $23,148
                                                                    =======                  =======


                                Kraft Foods Group, Inc.

                     Reconciliation of GAAP to Non-GAAP Information

                                    Free Cash Flows                                Schedule 8
                                                                                   ----------

                                For the Six Months Ended

                         (in millions of dollars)  (Unaudited)



                                                June 28,            June 29,
                                                        2014                  2013
                                                        ----                  ----


       Net earnings                                     $995                $1,285

       Depreciation
        and
        amortization                                     191                   204

       Receivables,
        net                                            (151)                (111)

       Inventories                                     (349)                   16

       Accounts
        payable                                           44                  (62)

       Other                                            (90)                (721)
                                                         ---                  ----

    Operating cash
     flow                                                640                   611

       Capital
        expenditures                                   (186)                (212)
                                                        ----                  ----

    Free cash flow                                      $454                  $399
                                                        ====                  ====

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SOURCE Kraft Foods Group