Belo Horizonte, July 1st 2014 - Kroton Educacional S.A. (BM&FBovespa: KROT3 and Bloomberg: KROT3:BZ), in accordance with Article 157, Paragraph 4 of Federal Law 6,404 of December 15, 1976, as amended, and Instruction 358 of January 1, 2002 issued by the Securities and Exchange Commission of Brazil ("CVM"), as amended, announces to its shareholders and the general market that the Board of Directors meeting held on July 01, 2014 approved, pursuant to Article 19, Item "u" of the Bylaws of the Company, the implementation of a program for the repurchase of shares in the Company, for cancellation or holding in treasury and subsequent sale, in accordance with Article 30, Paragraph 1 of Federal Law 6,404 of December 15, 1976, as amended, and Article 1 of CVM Instruction 10 of February 14, 1980, as amended, using the balance of profits or reserves available
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Carlos Lazar - Director
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Cogna Educacao SA, formerly Kroton Educacional SA, is a Brazil-based company active in the private education sector. The Company focuses on developing primary and secondary schools, post-secondary and undergraduate programs, as well as vocational courses. The Company's activities are divided into three business segments: In-class higher education, which offers port-secondary programs on campus; Distance learning higher education (EAD), which provides port-secondary programs via online platform, and Basic education, which includes own and managed primary schools, collection and development of teaching materials, school management advisory, as well as educational support tools, among others. The Company operates a number of brand names, such as Anhanguera, Fama, Pitagoras, Unic, Unime and Unopar. In addition, it is involved in the wholesale, retail, distribution, import and export of textbooks, course books, magazines and other publications related to education.
COGNA EDUCAÇÃO 
