'' Belo Horizonte, August 11, 2017 - Kroton Educational S.A. ("Kroton" or "Company") (B3: KROT3; OTCQX: KROTY), in compliance with CVM Instruction 358/2002, as amended, hereby informs its shareholders, investors and the general market that it has signed a partnership with BV Financeira ("BV") to offer Private Student Financing ("FEP") to the Company's undergraduate students.

With an expected term of ten years and covering all of Kroton's current institutions, FEP does not involve any type of ownership transaction and represents an important complement to Kroton's current offering of student financing. Its purpose is to make a significant contribution to facilitating access to Postsecondary Education in Brazil by offering students an opportunity to fulfill their dream of earning a degree.

Students will not pay interest during the financing term, only inflation adjustment, and enjoy a differentiated repayment period. "We are pleased to formalize this partnership with BV Financeira. The agreement is the result of a pioneering and customized joint effort made by the two companies over the course of more than one year," said Kroton's CEO, Frederico Brito e Abreu. According to the executive, the partnership complements Kroton's current offering of private student financing solutions. "By joining forces with BV, which has vast expertise in credit and managing financial products, we'll be able to expand and strengthen the financing solutions offered to our students," he said.

To BV, the business will diversify their revenue streams while expanding Kroton's student financing portfolio. According to Gabriel Ferreira, Chief Retail, Marketing & Digital Innovation Officer at Banco Votorantim, the partnership strengthens the bank's contact with new consumers and is aligned with the strategy to diversify the bank's businesses.

"This is yet another step in our strategy to operate in the student financing segment. We're proud to have been chosen by Kroton, Brazil's leading education group, and are confident in launching this partnership already with the operational expertise offered by the Ideal Invest platform," said Ferreira.

The organizations will launch the student financing operation already in the second semester of this year.

For more information, please contact the Investor Relations department: Carlos Lazar, Pedro Gomes or Ana Troster

Tel: + 55 (11) 3133.7309, + 55 (11) 3133.7311 or + 55 (11) 3133.7314

E-mail: dri@kroton.com.br

Notice to the Market 1

Kroton Educacional SA published this content on 11 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 14 August 2017 20:21:03 UTC.

Original documenthttp://ir.kroton.com.br/kroton2010/web/download_arquivos.asp?id_arquivo=C243A126-2DD3-413E-83E3-22BC0150F557

Public permalinkhttp://www.publicnow.com/view/4EFC3E83E96E7653F36D0B7686BB62C450CE0F32