ST. LOUIS, July 2, 2012 /PRNewswire/ -- K-V Pharmaceutical Company (the "Company") (NYSE: KV.A/KV.B) today addressed the additional guidance provided by the U.S. Food and Drug Administration (FDA), which issued a Questions and Answers document on June 29 to clarify its June 15, 2012 statement on compounded versions of hydroxyprogesterone caproate (the active ingredient in Makena®). FDA provides further guidance to healthcare providers and pregnant women at high risk for recurrent preterm birth, recommending the use of FDA-approved Makena® rather than compounded drug formulations of hydroxyprogesterone caproate. The agency also describes its enforcement policy towards compounded formulations of hydroxyprogesterone caproate. Makena® is the only FDA-approved medication indicated to reduce the risk of preterm birth in women with a singleton pregnancy who have a history of singleton spontaneous preterm birth.

FDA's June 29, 2012 Q&A can be found here: http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm310215.htm

FDA's Questions and Answers document recommends that healthcare providers prescribe FDA-approved Makena® first-line for clinically indicated patients and provides guidance on how patients can know if they are receiving Makena®. FDA states, in part:


    --  "If there is an FDA-approved drug that is medically appropriate for a
        patient, the FDA-approved product should be prescribed and used."
    --  "Makena® was approved based on an affirmative showing of safety and
        efficacy. The company also demonstrated the ability to manufacture a
        quality product. The pre-market review process included a review of the
        company's manufacturing information, such as the source of the API used
        in the manufacturing of the drug, proposed manufacturing processes, and
        the firm's adherence to current good manufacturing practice."
    --  "Compounded drugs do not undergo the same premarket review and thus lack
        an FDA finding of safety and efficacy and lack an FDA finding of
        manufacturing quality."

"It is important for healthcare providers to take the time to read and understand FDA's Questions and Answers document issued on June 29, and counsel patients accordingly," said Douglas Laube, M.D., M.Ed., Professor, Department of Obstetrics and Gynecology, University of Wisconsin Medical School, and Former President, ACOG. "I encourage the medical community to help resolve issues in disparity of care that may have resulted from confusion about the differences between FDA-approved and compounded products, and work together towards addressing the issue of prematurity in the United States."

FDA also describes its enforcement policy towards compounded formulations of hydroxyprogesterone caproate. FDA states:


    --  "The compounding of any drug, including hydroxyprogesterone caproate,
        should not exceed the scope of traditional pharmacy compounding ... The
        FDA does not consider compounding large volumes of copies, or what are
        essentially copies, of any approved commercially-available drug to fall
        within the scope of traditional pharmacy practice."
    --  "The FDA's June 15, 2012 statement should not be interpreted to mean
        that the FDA will take enforcement action only if the agency identifies
        a particular safety problem."
    --  "The FDA may take enforcement action against pharmacies that compound
        large volumes of drugs that are essentially copies of commercially
        available products and for which there does not appear to be a medical
        need for individual patients to whom the drug is dispensed."

Tens of thousands of pregnant women at high risk for recurrent preterm birth are being denied FDA-approved Makena® by certain payers whose coverage policies cite outdated March 2011 statements from FDA and the Center for Medicare and Medicaid Services (CMS). As a result of these unreasonable coverage policies, in certain states, Medicaid participants, in particular, have been denied access to the only FDA-approved medication for their condition - despite the clinical judgment made by many healthcare providers that FDA-approved Makena® is the appropriate choice for their patients, and despite FDA's repeated statements that Makena® offers greater assurance of safety and effectiveness than compounded 17P formulations.

Low-income pregnant women are known to be at higher risk for premature birth. Policies imposed by certain state Medicaid agencies force a pregnant woman at high risk for recurrent preterm birth to "try and fail" or be "unable to tolerate" compounded 17P formulations before the state will approve Makena® for her; others require that she and her physician must demonstrate "medical necessity" for Makena® instead of compounded formulations. These coverage policies disregard guidance issued by FDA and CMS, including the most recent statements. Notably, some states with such policies in place also have prematurity rates above the national average of 12.2 percent - an outcome with heartbreaking results for families and the potential for high life-long medical costs, a significant portion of which will likely be borne by Medicaid.

"Babies born early put a very large financial strain on our healthcare delivery system, and many of these children have persistent developmental delay or lifelong disability. The patient population for Makena® is known to be at particularly high risk for having repeat preterm births," said Casey Younkin, MD, Associate Professor, Division of General OB/GYN, Southern Illinois University School of Medicine. "Potency and purity can vary in compounded formulations. I want to ensure that all of my patients, regardless of their socioeconomic status, have access to FDA-approved Makena®. It is important for State Medicaid programs - including my home state of Illinois - to examine their coverage policies to ensure they are in alignment with both FDA's guidance and evidence-based protocols. No other form of progesterone has been determined by FDA to be effective in this patient population."

As part of its commitment to patients and healthcare providers, the Company has made substantial efforts to work with payers to facilitate insurance coverage of Makena®. The Company's significantly reduced pricing to both commercial and Medicaid payers make the cost of a full course of therapy a fraction of the average cost of a preterm birth. Further, patient co-pays are averaging approximately $8 per injection (often less than the cost to patients for compounded drug formulations). The Company provides Makena® at no out-of-pocket cost to clinically-indicated uninsured women through its financial assistance programs.

KV President and CEO Greg Divis commented, "FDA's further guidance issued on June 29 underscores the need for payers who have made access to Makena difficult to promptly remove roadblocks that have prevented patients from receiving the only FDA-approved drug for their condition. Changing their coverage policies is in the best interests of pregnant women."

About Makena® (hydroxyprogesterone caproate injection)
Makena is a progestin indicated to reduce the risk of preterm birth in women with a singleton pregnancy who have a history of singleton spontaneous preterm birth. The effectiveness of Makena is based on improvement in the proportion of women who delivered <37 weeks of gestation. There are no controlled trials demonstrating a direct clinical benefit, such as improvement in neonatal mortality and morbidity.

Limitation of use: While there are many risk factors for preterm birth, safety and efficacy of Makena has been demonstrated only in women with a prior spontaneous singleton preterm birth. It is not intended for use in women with multiple gestations or other risk factors for preterm birth.

Important safety information for Makena (hydroxyprogesterone caproate injection)


    --  Makena should not be used in women with any of the following conditions:
        --  Current or history of thrombosis or thromboembolic disorders
        --  Known or suspected breast cancer, other hormone-sensitive cancer or
            history of these conditions
        --  Undiagnosed abnormal vaginal bleeding unrelated to pregnancy
        --  Cholestatic jaundice of pregnancy
        --  Liver tumors, benign or malignant, or active liver disease
        --  Uncontrolled hypertension
    --  Makena should be discontinued if thrombosis or thromboembolism occurs
    --  Allergic reactions, including urticaria, pruritus and angioedema, have
        been reported with use of Makena or with other products containing
        castor oil
    --  Women receiving Makena should be monitored if they:
        --  Are prediabetic or diabetic
        --  Have conditions that may be affected by fluid retention, such as
            preeclampsia, epilepsy, cardiac or renal dysfunction
        --  Have a history of clinical depression; Makena should be discontinued
            if depression recurs
        --  Develop jaundice; consider whether benefit of use warrants
            continuation
        --  Develop hypertension
    --  Certain pregnancy-related fetal and maternal complications or events
        were numerically increased in Makena-treated subjects as compared to
        placebo subjects, including miscarriage (2.4% vs. 0%) and stillbirth (2%
        vs. 1.3%), admission for preterm labor (16% vs. 13.8%), preeclampsia or
        gestational hypertension (8.8% vs. 4.6%), gestational diabetes (5.6% vs.
        4.6%), and oligohydramnios (3.6% vs. 1.3%)
    --  The most common adverse reactions reported in >2% of subjects and at a
        higher rate in the Makena group than in the control group were injection
        site reactions (pain [35% vs. 33%], swelling [17% vs. 8%], pruritus [6%
        vs. 3%], and nodule [5% vs. 2%]), urticaria (12% vs. 11%), pruritus (8%
        vs. 6%), nausea (6% vs. 5%), and diarrhea (2% vs. 1%)

About K-V Pharmaceutical Company
K-V Pharmaceutical Company is a specialty branded pharmaceutical company with a primary focus in the area of women's healthcare. As such, we are committed to advancing the health of women across all the stages of their lives.

For further information about K-V Pharmaceutical Company, please visit the Company's corporate website at www.kvpharmaceutical.com.

Cautionary Note Regarding Forward-Looking Statements
This release contains various forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995 (the "PSLRA") and which may be based on or include assumptions concerning our operations, future results and prospects. Such statements may be identified by the use of words like "plan," "expect," "aim," "believe," "project," "anticipate," "commit," "intend," "estimate," "will," "should," "could," "potential" and other expressions that indicate future events and trends.

All statements that address expectations or projections about the future, including, without limitation, statements about product launches, governmental and regulatory actions and proceedings, market position, revenues, expenditures and the impact of the recall and suspension of shipments on revenues, adjustments to the financial statements, the filing of amended SEC filings and other financial results, are forward-looking statements.

All forward-looking statements are based on current expectations and are subject to risk and uncertainties. In connection with the PSLRA's "safe harbor" provisions, we provide the following cautionary statements identifying important economic, competitive, political, regulatory and technological factors, among others, that could cause actual results or events to differ materially from those set forth or implied by the forward-looking statements and related assumptions. Such factors include (but are not limited to) the following:


      (1) our ability to continue
          as a going concern;
      (2) the risk that the Company
          may be insolvent in the
          near term, if it is not
          able to generate
          sufficient liquidity to
          satisfy its upcoming
          payment obligations
          including $95.0 million
          of milestone payments
          owed to Hologic
          beginning August 4, 2012
          and a $13.5 million
          interest payment owed on
          its senior secured notes
          due on September 15,
          2012;
      (3) the risk that, if
          necessary, the Company
          will be unsuccessful in
          attempts to restructure
          its existing capital
          structure and
          operations;
      (4) risks associated with the
          introduction and growth
          strategy related to the
          Company's Makena(R)
          product, including:
                                (a) the impact of competitive, commercial payor,
                                    governmental (including Medicaid program),
                                    physician, patient, public or political responses
                                    and reactions, and responses and reactions by
                                    medical professional associations and advocacy
                                    groups, on the Company's sales, marketing,
                                    product pricing, product access and strategic
                                    efforts;
                                (b) the possibility that the benefit of any period of
                                    exclusivity resulting from the designation of
                                    Makena(R) as an orphan drug may not be realized
                                    as a result of U.S. Food and Drug
                                    Administration's (the "FDA") decision announced
                                    on March 30, 2011 to decline to take enforcement
                                    action with regards to compounded alternatives,
                                    as updated on June 15, 2012;
                                (c) the Center for Medicare and Medicaid Services'
                                    ("CMS") prior policy regarding Medicaid
                                    reimbursement for Makena(R), as updated on June
                                    15, 2012,and the resulting coverage decisions for
                                    Makena(R) by various state Medicaid and
                                    commercial payors;
                                (d) the statements made on June 15, 2012 by FDA and
                                    CMS may not lead to state Medicaid and other
                                    payers making Makena(R) easily accessible to
                                    patients, that unreasonable policies and
                                    conditions may continue to be imposed and
                                    compounding of hydroxyprogesterone caproate could
                                    continue to exceed the scope of traditional
                                    pharmacy compounding;
                                (e) the satisfaction or waiver of the terms and
                                    conditions for our continued ownership of the
                                    full U.S. and worldwide rights to Makena(R) set
                                    forth in the previously disclosed Makena(R)
                                    acquisition agreement;
                                (f) the number of preterm birth risk pregnancies for
                                    which Makena(R) may be prescribed, its safety and
                                    side effects profiles and acceptance of pricing;
                                (g) the risk that, if needed, future modifications or
                                    amendments to the agreement with Cytyc Prenatal
                                    Products Corp. and Hologic, Inc. (Cytyc Prenatal
                                    Products Corp. and Hologic, Inc. are referred to
                                    collectively as "Hologic") may be unsuccessful;
                                    and
                                (h) our ability to generate sufficient capital to
                                    satisfy the $95.0 million of remaining milestone
                                    payments to Hologic related to the purchase of
                                    Makena(R), which are due beginning August 4,
                                    2012;
      (5) the possibility of
          further delay or
          inability to obtain FDA
          approvals to relaunch
          Clindesse(R) and
          Gynazole-1(R) and the
          possibility that any
          other product relaunch
          may be delayed or
          unsuccessful;
      (6) risks related to
          compliance with various
          agreements and
          settlements with
          governmental entities
          including, including:
                                (a) the consent decree between the Company and the FDA
                                    and the Company's suspension in 2008 and 2009 of
                                    the production and shipment and the nationwide
                                    recall of all of the products that it formerly
                                    manufactured, as well as the related material
                                    adverse effect on our revenue, assets, liquidity
                                    and capital resources;
                                (b) the agreement between the Company and the Office
                                    of Inspector General of the U.S. Department of
                                    Health and Human Services ("HHS OIG") to resolve
                                    the risk of potential exclusion of the Company
                                    from participation in federal health care
                                    programs;
                                (c) our ability to comply with the plea agreement
                                    between a now-dissolved subsidiary of the
                                    Company and the U.S. Department of Justice,
                                    including the remaining payments owed under the
                                    plea agreement; and
                                (d) our ability to comply with the Settlement
                                    Agreement dated December 6, 2011 with the
                                    Department of Justice, the United States
                                    Attorney's Office for the District of
                                    Massachusetts, the Office of Inspector General of
                                    the Department of Health and Human Services and
                                    the TRICARE Management Activity (collectively the
                                    "Parties") resolving certain claims under the qui
                                    tam provisions of the False Claims Act, including
                                    the remaining payments owed under the Settlement
                                    Agreement, which could result in significant
                                    penalties including exclusion from participation
                                    in federal health care programs;
      (7) the availability of raw
          materials and/or
          products manufactured
          for the Company under
          contract manufacturing
          agreements with third
          parties;
      (8) risks that the Company
          may not ultimately
          prevail in, or that
          insurance proceeds, if
          any, will be
          insufficient to cover
          potential losses that
          may arise from:
                                (a) the series of putative class action lawsuits
                                    alleging violations of the federal securities
                                    laws by the Company and certain individuals;
                                (b) product liability lawsuits, including the
                                    possibility that our current estimates of the
                                    financial effects of ongoing product liability
                                    claims and lawsuits could prove to be incorrect;
                                (c) lawsuits pertaining to indemnification and
                                    employment agreement obligations involving the
                                    Company and its former Chief Executive Officer;
                                    and
                                (d) challenges to our intellectual property rights by
                                    actual or potential competitors and challenges to
                                    other companies' introduction or potential
                                    introduction of generic or competing products by
                                    third parties against products sold by the
                                    Company;
      (9) the possibility that our
          current estimates of the
          financial effect of
          previously announced
          product recalls could
          prove to be incorrect;
     (10) risks related to the
          Company's highly
          leveraged capital
          structure, including:
                                (a) the risk that the maturities of our debt
                                    obligations may be accelerated due to our
                                    inability to comply with scheduled interest and
                                    principal payments, covenants and restrictions
                                    contained in our loan agreements;
                                (b) restrictions on the ability to increase our
                                    revenues through certain transactions, including
                                    the acquisition or in-licensing of products or
                                    relaunch of certain of our products;
                                (c) the risk that, if required, efforts to negotiate
                                    amendments to, modification or restructuring of
                                    our existing debt obligations may not be
                                    successful; and
                                (d) risks that future changes in the Board of
                                    Directors may lead to an acceleration of the
                                    maturities of the Company's debt;
     (11) the risk that we may not
          be able to again satisfy
          the quantitative listing
          standards of the New
          York Stock Exchange
          ("NYSE") with respect
          shares of our Class A
          common stock.  On June
          26, 2012 we received a
          notice from the NYSE
          that shares of our Class
          A common stock fell
          below the quantitative
          listing standard to
          maintain a 30 day
          average price of greater
          than $1.00 per share.
          While the NYSE does
          allow a period of time
          to recover and again
          meet the quantitative
          listing in the future
          face, we face the risk
          that the price per share
          may not rise to a level
          to satisfy this
          requirement.  We face
          the additional risk that
          we may not meet other
          quantitative listing
          standards in the future,
          including with respect
          to minimum share price
          of our Class B shares,
          public float and minimum
          market capitalization;
          and
     (12) the risks detailed from
          time to time in the
          Company's filings with
          the Securities and
          Exchange Commission (the
          "SEC").

This discussion is not exhaustive, but is designed to highlight important factors that may impact our forward-looking statements.

Because the factors referred to above, as well as the statements included in Part I, Item 1A--"Risk Factors," of our Annual Report on Form 10-K for the fiscal year ended March 31, 2012 could cause actual results or outcomes to differ materially from those expressed in any forward-looking statements made by us or on our behalf, you should not place undue reliance on any forward-looking statements. All forward-looking statements attributable to us are expressly qualified in their entirety by the cautionary statements in this "Cautionary Note Regarding Forward-Looking Statements" and the risk factors that are included under Part I, Item 1A of the Fiscal 2012 Form 10-K. Further, any forward-looking statement speaks only as of the date on which it is made and we are under no obligation to update any of the forward-looking statements after the date of this release. New factors emerge from time to time, and it is not possible for us to predict which factors will arise, when they will arise and/or their effects. In addition, we cannot assess the impact of each factor on our future business or financial condition or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.


    Media Contact:               Ken Fields
                                 Fleishman-Hillard
                                 314-982-0556 (office)
                                 314-640-2529 (cell)
                                 ken.fields@fleishman.com
    Investor Relations Contact:  Brad Edwards
                                 Brainerd Communicators, Inc.
                                 212-986-6667
                                 edwards@braincomm.com

SOURCE K-V Pharmaceutical Company