Kyowa Hakko Kirin Co Ltd : Kyowa Hakko Kirin launched a website content "Invisible Things" for its corporate branding. View the artistically created films which express the condensed feelings of our company members, called "Commitment to Life"
Tokyo, Japan, October 21 2013---Kyowa Hakko Kirin Co., Ltd (President and CEO: Nobuo Hanai, "Kyowa Hakko Kirin"), launched the interactive website content "Invisible Things" (http://invisible-things.com).
In alignment with the inauguration in 2008, Kyowa Hakko Kirin developed "Commitment to Life", a mission statement composed of condensed values as a life science company shared amongst all employees.
"Invisible Things" is an artistically created film designed to enhance corporate branding. The film is a visualization to depict the underlying aspiration within "Commitment to Life", which is to face those fighting illness with sincerity in order to deliver true smiles. In addition to film, viewers will have access to interactive content in which they can experience that the world is filled with beautiful aspirations and profound desire.
As the content aims to pursue creative novelty in the field of media arts, they are directed by concept designer Shogo Tominaga, film by Makoto Yabuki of TANGRAM, and music by evala of ATAK.
("Commitment to Life" : http://www.kyowa-kirin.com/about_us/vision_mission_values/commitment_to_life/index.html)
Kyowa Kirin Co., Ltd. specializes in the development, manufacturing and marketing of pharmaceutical and biochemical products. Net sales break down by source of revenue as follows:
- sales of pharmaceutical products (92.6%): prescription products for anemia, cancers, immune and nephrology diseases treatment;
- sales of licenses (7.4%).
At the end of 2021, the group had 3 production sites located in Japan (2) and China.
Net sales break down geographically as follows: Japan (60.9%), Asia (9%), Americas (16.3%) and Europe (13.8%).
Kyowa Hakko Kirin Co Ltd : Kyowa Hakko Kirin launched a website content "Invisible Things" for its corporate branding. View the artistically created films which express the condensed feelings of our company members, called "Commitment to Life"