L'OREAL : L’Oréal acquires 100% of Cadum
04/26/2012| 01:25pm US/Eastern
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L'Oréal announces today that it has closed the acquisition
of 100% of Cadum, the majority of which was held by
investment fund Milestone.
In 2011, Cadum achieved consolidated sales of 58 million
euros, 49 million euros of which in France, mainly with the
brand Cadum.
This business will join France's Consumer Products Division
lead by its General Manager Hervé Navellou. This division
is made up of three business units: L'Oréal Paris,
Garnier-Gemey-Maybelline and LaScad. Their products are
distributed in mass retail channels.
"Cadum is an important acquisition for L'Oréal in
France," Hervé Navellou stated. "Cadum is a
hundred-year-old brand that enjoys a great reputation, is
growing rapidly and has interesting development
perspectives. It blends seamlessly into our strategy to
conquer new consumers in France."
About L'Oréal
L'Oréal, the world's leading beauty company, has
catered to all forms of beauty in the world for over 100
years and has built an unrivalled portfolio of 27
international, diverse and complementary brands. With sales
amounting to 20.3 billion euros in 2011, L'Oréal employs
68,900 people worldwide. Regarding sustainable development,
Corporate Knights, a Global Responsible Investment Network,
has selected L'Oréal for its 2012 ranking of the Global
100 Most Sustainable Corporations in the World. L'Oréal
has received this distinction for the 5th consecutive year.
www.loreal-finance.com
"This news release does not constitute an offer to sell, or
a solicitation of an offer to buy L'Oréal shares. If you
wish to obtain more comprehensive information about
L'Oréal, please refer to the public documents registered in
France with the Autorité des Marchés Financiers, also
available in English on our Internet site www.loreal-finance.com
.
This news release may contain some forward-looking
statements. Although the Company considers that these
statements are based on reasonable hypotheses at the date
of publication of this release, they are by their nature
subject to risks and uncertainties which could cause actual
results to differ materially from those indicated or
projected in these statements."
For more information, please contact your bank,
broker or financial institution (I.S.I.N. code:
FR0000120321), and consult your usual newspapers, and the
Internet site for shareholders and investors,
http://www.loreal-finance.com,
or its mobile version on your cell phone, http://loreal-finance.mobi;
alternatively, call +33.1.40.14.80.50.
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