'Beauty In' is a series of campaigns that support the diversity of beauty and its rituals around the world. Each edition highlights a new destination by using videos, infographics and photos to represent the ways of life, the beauty rituals and the culture of its inhabitants.
This edition is a very special campaign as it showcases the birthplace of L'Oréal, the country that nurtured the beginnings of the #1 Beauty Company today, a place renowned for its culture, its art, as well as its beauty, France.
A top international tourist destination and home to the fashion capital of the world, Paris is overflowing with beauty and rituals to uncover. French beauty stereotypes are well known worldwide and words like elegant, chic, sophisticated and stylish are always associated with this culture.
To find out what beauty really means to the French, click below on the 'Beauty in France' edition and discover more about this captivating and charming country.
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L'Oréal SA published this content on 29 September 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 September 2017 16:39:05 UTC.
Original documenthttp://www.loreal.com/media/news/2017/september/beauty-in-france-intro
Public permalinkhttp://www.publicnow.com/view/B50F993D7453C41130A61B3F3C5ACBFFF2B2B7C4
L'Oréal is the world leading cosmetic group. The group offers skincare products (39.9% of sales), makeup products (19.7%), haircare products (15.4%), fragrances (12.6%), hair colouring products (8.3%) and other (4,1%). Net sales break down by family of products as follows:
- consumer cosmetics (36.9%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- luxury cosmetics (36.2%): Lancôme, Kiehl's, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Biotherm, Helena Rubinstein, Shu Uemura, IT Cosmetics, Urban Decay, Ralph Lauren, Mugler, Viktor&Rolf, Valentino, Azzaro, Prada, Takami, A?sop, etc.;
- active cosmetics (15,6%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Skinbetter Science, etc.;
- professional products (11,3%): L'Oréal Professionnel, Kérastase, Redken, Matrix and PureOlogy brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2023, L'Oréal has 37 production sites worldwide.
Net sales are distributed geographically as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%) and Latin America (7.1%).
L'ORÉAL 
