L'Oreal : Want to know more about beauty and technology at L'Oréal?
July 04, 2017 at 09:24 am EDT
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L'Oréal showcased for the second consecutive year at Viva Technology, an international salon dedicated to digital transformation, innovation and the growth of start-ups. Guive Balooch, Global Vice-President Technology Incubator for L'Oréal Research and Innovation, stopped by the L'Oréal exhibit to speak about the successful technology incubator that helps boost the development of hybrid products focusing on both beauty and technology. He also introduces L'Oréal's latest connected beauty innovations and gives his insight into the future of beauty.
To find out all the details, check out the video below!
L'Oréal SA published this content on 04 July 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 04 July 2017 13:24:07 UTC.
Original documenthttp://www.loreal.com/media/news/2017/july/guive-balooch-viva-tech-interview
Public permalinkhttp://www.publicnow.com/view/D0EFC23CF6355077C3AB7B63B2F6C3EDCDFF2959
L'Oréal is the world leading cosmetic group. The group offers skincare products (39.9% of sales), makeup products (19.7%), haircare products (15.4%), fragrances (12.6%), hair colouring products (8.3%) and other (4,1%). Net sales break down by family of products as follows:
- consumer cosmetics (36.9%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- luxury cosmetics (36.2%): Lancôme, Kiehl's, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Biotherm, Helena Rubinstein, Shu Uemura, IT Cosmetics, Urban Decay, Ralph Lauren, Mugler, Viktor&Rolf, Valentino, Azzaro, Prada, Takami, A?sop, etc.;
- active cosmetics (15,6%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Skinbetter Science, etc.;
- professional products (11,3%): L'Oréal Professionnel, Kérastase, Redken, Matrix and PureOlogy brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2023, L'Oréal has 37 production sites worldwide.
Net sales are distributed geographically as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%) and Latin America (7.1%).
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