Babule, who has been at the Maybelline owner since 1988 and most recently worked as the financial director for Asia Pacific, will take on operational responsibilities in February, L'Oreal said. Mulliez will leave L'Oreal at the end of April.

The company also named Cyril Chapuy as the head of its luxury division, which has spurred revenue growth in recent quarters. He takes over from Nicolas Hieronimus, seen as a potential successor to Chairman and CEO Jean-Paul Agon, and who was named deputy CEO in 2017.

(This story has been refiled to fix spelling of Chapuy in paragraph 3)

(Reporting by Sarah White, Editing by John Irish and David Evans)