A SECOND group of startups looking to shake up the health and beauty industry has been chosen by L'Oreal and Founders Factory for their beauty tech accelerator.
Sampler, which gets samples to the right audiences rather than just handing them out, and Riviter, an AI powered search engine that can identify products within images, will join the six month programme.
It has also selected Alegra, a web platform for brands, which was previously part of Founders Factory's mediatech accelerator programme with the Guardian.
"Merging the innovation capacities of L'Oreal with those of beauty tech startups creates a powerful synergy which helps to address the aspirations of our consumers and to build a new generation of personalised and smart digital services," said L'Oreal'sLubomira Rochet.
(c) 2017 City A.M., source Newspaper