LADBROKES CORAL - First industry TV campaign to highlight the potential risks of gambling
- Gambling watchdog appoints Independent Standards Commissioner
A high impact TV campaign on the risks of gambling and how to stay in control starts on Friday, 23 January. The £2m campaign from the Senet Group, the new gambling watchdog, is the first industry initiative of its kind in Britain.
Backed by four of Britain's leading betting companies, William Hill, Ladbrokes, Coral and Paddy Power, Senet Group was set up in September 2014 to respond to public concerns about gambling and to promote responsible gambling standards.
Click on the two images below to see the new TV campaign, which can also be accessed from the Senet Group website on Wednesday 21 January.
"If you're betting more than you can afford, it's a 'bad betty'"
The ads feature a young customer in a betting shop and a guy betting online at home. Both ads use the soundtrack of the 1970s' hit Black Betty, by Ram Jam, with the words of the song changed to 'bad betty'. The betting shop advert concludes with the message: "If you're betting more than you can afford, it's a bad betty, so pause for a moment and think again." The final frame ends with the words, 'WHEN THE FUN STOPS, STOP', with the lights on the word "FUN" flickering out. The Senet Group campaign will run across TV, radio, newspaper and online with an audience reach of 9.7m. Advertising slots will include the commercial breaks around major televised sporting fixtures.
'WHEN THE FUN STOPS, STOP' was introduced on Senet Group members' own advertising from 1 January.
Gambleaware.co.uk will feature prominently in the advertising, as a source of advice about problem gambling.
Wanda Goldwag, new Chair and Independent Standards Commissioner of the Senet Group said:
"Gambling companies have a responsibility to the communities they serve and must protect the vulnerable, especially young adults. We know young men are particularly susceptible to problem gambling and this campaign is designed to reach them in a compelling and engaging way."
Ron Finlay, interim Chief Executive of the Senet Group said:
"The vast majority of people who gamble enjoy it responsibly and safely. But some can slide into problem gambling. Our campaign highlights some of the warning signs and provides independent sources of advice for those who feel their gambling is getting out of control."
Wanda Goldwag takes up her position this week as Chair and Independent Standards Commissioner of the Senet Group. Ms Goldwag is an expert on regulation, human resources and entrepreneurial businesses. She is a founder of the recruitment consultancy, True North Human Capital, and was formerly Managing Director of British Airways-owned AIR MILES. She currently serves as a Civil Service Commissioner and advises a number of businesses as a Non-Executive Director.
Suzanne McCarthy, the UK's Immigration Services Commissioner, and Gillian Wilmot, founder of Board Mentoring, have been appointed as Independent Directors of the Senet Group. David Steele, Corporate Affairs Director of William Hill, and Fiona Thorne, Director of Corporate Affairs at Gala Coral Group, are appointed as Industry Directors.
Member companies signed an open letter in the national press in September 2014 with a promise to deliver a number of commitments including: a ban on free bet and free money sign-up offers on TV before 9pm, the withdrawal of gaming machine ads from betting shop windows, more prominent responsible gambling messages on betting advertisements and the appointment of an Independent Standards Commissioner to monitor and enforce responsible gambling commitments. The Senet Group has now delivered on all of these.
Media Enquiries:
David de Menezes
The Senet Group
T: 07900 497024
E: david.demenezes@senetgroup.org.uk
www.senetgroup.org.uk
Notes to Editors
- Wanda Goldwag and Ron Finlay are available for interview.
- The Senet Group campaign will include radio, newspaper and online advertisements with the hashtag #badbetty.
- Details of the Senet Group enforcement regime on responsible gambling will be made available in the coming weeks, following approval by the Independent Standards Commissioner
- The advertising campaign was created by advertising agency, The Corner
- Senet, played in ancient Egypt, is thought to be one of the oldest games of chance
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