Company's  customers can now enjoy the benefits of the alliance

Event in São  Paulo celebrates the new partnership

TAM Frequent  Flyer members will receive double points when flying on
  oneworld member airlines in May

São Paulo, March 31, 2014 - Today TAM Airlines, a carrier of the LATAM Airlines  Group, joins oneworld, an airline  alliance currently undergoing the largest expansion in its history. As of today,  all passengers flying on the Brazilian carrier can already enjoy the benefits  offered by the alliance.

This is one of the most important steps to achieve the  entry of all LATAM Airlines Group into oneworld.  LAN Airlines  has been a member of oneworld since  2000 as well as all of its affiliates, namely LAN Argentina, LAN Colombia, LAN  Ecuador and LAN Peru, have already joined. TAM's affiliated airline in Paraguay  (TAM Mercosur), will also join oneworld  soon. As a result, all passenger airlines of the LATAM Airlines Group will be  members of the same alliance.

To the passengers of the  carries part of LATAM Airlines Group, this means greater convenience when  traveling, since they will have the same standard of high-quality customer  service, regardless of their international destination. To oneworld, this milestone represents the consolidation of its  position as the leading alliance for flights within Latin America and between  the region and the United States and Europe, which are the destinations most  sought after by South American passengers.

"We made the best  choice for the LATAM Airlines Group. With oneworld, our passengers will have even more benefits on their journeys, including  better connections and more options for destinations. We made a seamless  transition and now we can celebrate this milestone with our customers and our  new partners. We wish everyone in oneworld a warm welcome to Brazil," says  Marco Antonio Bologna, TAM's Chief Executive.

To celebrate this moment, on Monday, TAM's first  aircraft bearing the oneworld logo  will be on display at Congonhas Airport in São Paulo with the presence of CEOs  and representatives of all oneworld  member airlines, who traveled to Brazil especially for this event.

Expanding alliance
  With its transition into  the alliance now complete, TAM effectively adds 45 new destinations to the network  of oneworld partner companies. Brazilian flyers will enjoy access to airlines in all  regions of the world, including unprecedented new partnerships in Australia and  Russia.

TAM passengers will also gain  access to all the special fares offered by oneworld,  which is the most comprehensive portfolio of this type of product offered by any  global alliance. The special fares include the leading round-the-world fare oneworld Explorer, as well as Visit  South America and Visit North America.

In the last few years, oneworld has received the most awards of any airline alliance. Currently, it holds eight major  industry awards, a feat unmatched by any other global airline alliance.

oneworld's  CEO Bruce Ashby said: "As the leading airline in Latin America's biggest  economy, TAM's addition represents a significant landmark in oneworld's  journey to establish itself as the first choice airline alliance for frequent  international travelers around the world. We are very pleased to welcome TAM  and its customers to the world's premier global airline alliance."

oneworld is also undergoing the largest expansion in its 15-year history. In  addition to TAM, US Airways is also joining the alliance today, as part of the  American Airlines Group, making it the main alliance in the U.S. market. And on  May 1, SriLankan Airlines will also become a member airline.

With these new additions, oneworld becomes the leading airline alliance in South America and  in the United States.

"By adding TAM Airlines and US Airways, oneworld will consolidate its leading role within Latin America and  on flights between the region and both the United States and Europe. We already  have strong and long-standing relationships with American Airlines and LATAM  Airlines Group. These two new partners bring outstanding quality and scale to  the alliance, further strengthening its position as the best option for frequent international travelers," commented  Willie Walsh, oneworld Governing Board Chairman and IAG  Chief Executive.

In Europe, oneworld also enjoys the broad coverage  and excellent services offered by airberlin, British Airways, Finnair, Iberia  and S7 Airlines. It is also the only alliance to include one of the Big Three  Gulf carriers, Qatar Airways, as a member, in addition to Royal Jordanian, which  assures excellent connectivity for travelers in the Middle East. It also has a  strong presence in the Asia-Pacific region as well, with important partners  such as Cathay Pacific Airways, Japan Airlines, Malaysia Airlines and Qantas.

Together, these airlines enable oneworld to reach almost a thousand destinations in 150  countries. With a combined fleet of 3,300 aircraft, these airlines offer 14,250  daily flights and VIP lounges in 600 airports, including several that are regularly  recognized as the best in the world in specialized rankings. Each year this  entire structure transports 485 million passengers and generates revenue of  US$140 billion.

More benefits for TAM Fidelidade members

To celebrate its entry into oneworld, TAM Fidelidade program will offer double points to all passengers  flying with the alliance's member airlines in May 2014. Members of the frequent flyer programs of oneworld member airlines will also receive double the points or  miles when flying on TAM during the month.

The ten million members of the TAM Fidelidade program will  keep the points they accrued before the transition to the alliance, as well as  their premium status level, in accordance with the program's rules. New cards  with the oneworld logo, which have  already been distributed, can now be used to redeem and earn points on any oneworld member airline.

Also starting today, 140  million members of the frequent flyer programs of oneworld airlines can earn points or miles and redeem tickets when  flying TAM Airlines, while also enjoying all of the benefits offered by the  alliance. 

TAM Fidelidade Black and Red  Plus passengers now fall under the Emerald premium status level of the oneworld program. This entitles them to  use, together with one guest, any of the more than 600 VIP lounges in airports around  the world offered by oneworld member  airlines, even if they are flying economy class. Emerald status customers can  also use First Class lounges when available. oneworld is the only alliance that offers access to these lounges  even when passengers are not flying First Class.

Starting today, Black and Red  Plus cardholders can also check-in at the First Class counters of oneworld airlines, regardless of the  class they are flying. Additional baggage allowance and access to fast track  security lines will also be offered in airports where the alliance makes these  services available.

Members of the Red category  of the TAM Fidelidade program now enjoy the Sapphire premium status level on oneworld. These passengers, together  with one guest, can now use any business class or frequent flyer VIP lounge  when travelling on oneworld member  airlines, regardless of the class for which the ticket was issued. They can  also check in at Business Class counters.

All Emerald and Sapphire premium  status members are also invited to board the flights of oneworld airlines at any time they wish, without restrictions,  provided they do so before the boarding gate closes.

Members of the Blue  category of the TAM Fidelidade program are now Ruby premium status members. Like  Sapphire members, they can check-in at Business Class counters when flying with oneworld, regardless of the class  they are flying. At Guarulhos Airport, this benefit will be available when TAM  moves to the new terminal that is under construction.

All oneworld premium status levels (Emerald, Sapphire and Ruby) also enjoy  priority on the waiting lists of any member airline. They can also pre-book their  favorite seat on any oneworld flight  whenever this service is available.

Online experience

TAM also prepared a new marketing campaign to explain  the benefits of the alliance to its customers. With the concept "Your  world just got bigger" the pieces invite passengers to explore the world  with all the advantages and benefits that oneworld  network enables. The aircraft with the logos of TAM and the alliance, first  displayed at Congonhas airport during the entrance ceremony, will also be on  display in all advertisements.

The experience of traveling with oneworld will also be shared through social networks. Blogger  Thiago Borbolla was selected by TAM to participate on a journey around the  world with the alliance beginning in May. The trip will begin in Brazil and will  continue to countries like Argentina, USA, Spain, Germany, England, Qatar, Japan,  Australia and Chile. The entire journey will be recorded by the blogger through  photos, videos and posts, which will be posted in the official profiles of TAM  on Twitter, Instagram, Youtube, Facebook and Google Plus.

A model of TAM's aircraft will accompany the blogger  on his journey. In each destination, the model will be signed by Thiago's host  in that country. After a month to complete the journey around the world of oneworld, the model will return to  Brazil to be displayed at the TAM Museum.

All photos taken by the blogger along the way will  also be shared in an album on TAM's fanpage on Facebook and posted on Instagram  TAMLinhasAereas.

All pictures of the ceremony held by TAM to celebrate its  entry into oneworld will be available  on the company's Flickr soon after the event, which can also be followed live on the internet at www.tam.com.br/imprensa.

About LATAM Airlines  Group S.A.
  LATAM Airlines Group  S.A. is the new name given to LAN Airlines S.A. as a result  of its association with TAM S.A. LATAM Airlines Group S.A. now includes LAN  Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and LAN  Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM Linhas  Aereas S.A., including its business units TAM Transportes Aereos del Mercosur  S.A., (TAM Airlines (Paraguay)) and Multiplus S.A. This association creates one  of the largest airline groups in the world in terms of network connections,  providing passenger transport services to about 135 destinations in 22  countries and cargo services to about 144 destinations in 27 countries, with a  fleet of 319 aircraft. In total, LATAM Airlines Group S.A. has more than 52.000  employees and its shares are traded in Santiago, as well as on the New York  Stock Exchange, in the form of ADRs, and Sao Paulo Stock Exchange, in the form  of BDRs.
  Each airline will  continue to operate under their current brands and identities. For any inquiry  of LAN or TAM, please visit www.lan.com or www.tam.com.br, respectively. Further information at www.latamairlinesgroup.net

About oneworld

oneworld  is an alliance of the world's leading airlines, committed to providing the  highest level of service and convenience to frequent international travellers.  Its member airlines work together to deliver consistently a superior, seamless  travel experience, with special privileges and rewards for frequent flyers,  including earning and redeeming miles and points across the entire alliance  network. Top tier cardholders (Emerald and Sapphire) enjoy access to more than  600 airport lounges. The most regular travellers (Emerald) can also use fast  track security lanes at select airports and extra baggage allowances.

oneworld  is currently the holder of an unprecedented eight leading international awards  for airline alliances - named World's Best Airline Alliance in the 2013 World  Airline Awards by the independent Skytrax airline quality ratings agency, Best  Airline Alliance in Business Traveller's 2013 awards, by Premier Traveler in  its Best of 2013 Readers' Survey and by Air Transport News in its 2014 awards,  the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey  2013 Awards for the fourth year running, the World's Leading Airline Alliance  in the 2013 World Travel Awards for the 11th year running, Australian Business  Traveller Best Airline Alliance in 2012 for the second year running, and  FlightStats Airline Alliance On-Time Performance 2012 winner.


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