- DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age

London: DigitasLBi has unveiled its new brand identity and proposition following the merger of Digitas and LBi earlier this year.

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. It helps companies of all shapes and sizes decide 'What's Next' and then it takes them there.

The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionising their businesses. It specialises in connecting data and storytelling to help make brands special, shareable and more ultimately valuable wherever, whenever and however people choose to engage with them.

DigitasLBi has an unparalleled breadth and depth of services spanning insight, brand building, content creation and real-time distribution, as well as the ability to help clients organise themselves for the consequences of the change.

Across 40 offices in 25 countries around the world, DigitasLBi has more than 6,000 digital experts working with brands to add value to people's lives via its unique mix of strategy, creativity, media and technology.

DigitasLBi's uniquely collaborative culture and blended way of working allows it to assemble diverse teams of experts to suit any brief, taking ideas from strategy and concept to launch and evaluation as quickly and effectively as possible.

DigitasLBi is strategic partner to some of the world's biggest and most exciting brands across a range of sectors including travel, financial services, FMCG, publishing, telecoms and retail.

Luke Taylor, Global Chief Executive of DigitasLBi, said: "We have created a truly best-in-class global marketing and technology agency that confidently unites insight, creativity and distribution for the first time. Our unique breadth of geographies, services and proprietary technologies will allow us to pace-set markets and serve as custodians of the future to clients around the world."

DigitasLBi was formed in February 2013 following the merger of Publicis Groupe agencies Digitas and LBi. The intention was to create the world's most complete digital agency, leveraging the longstanding dominance of Digitas in the USA together with LBi's strong position in Europe and the leading position enjoyed by both agencies in Asia Pacific. DigitasLBi now sits alongside sister Publicis Groupe digital brands Razorfish and Rosetta,

About DigitasLBi
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide what's next… and then we take them there.

In 25 countries around the world, across 40 offices, there are more than 6,000 digital experts working to enrich people's lives via our unique blend of strategy, creativity, media and technology.

Our skills span insight, brand building, content creation and distribution, as well as the ability to help clients organise themselves for the consequences of the change. We act as strategic partner to some of the world's most exciting brands across travel, financial services, FMCG, publishing, telecoms and retail.

There are many things that make DigitasLBi unique but if we had to choose one it would be our ability to connect data with storytelling to help make brands special, shareable and more ultimately valuable wherever, whenever and however people choose to engage with them.

distributed by