London: Global digital marketing and technology agency LBi
has appointed John Monks to head up its newly created
Social Business Design offering.
The specially created unit will have a pure-play
consultancy function to aimed at helping businesses
re-engineer themselves to better take advantage of new
Developed in-line with LBi's ability to blend strategic,
creative, media and technical expertise to build business
value for clients, the Social Business Design unit is aimed
at helping brands become fully-fledged social
LBi believes that in order to survive in the digital era,
businesses need to undergo a fundamental cultural and
behavioural shift. The Social Business Design practice has
been set up to specifically help brands navigate the
changing media landscape and embrace social media at an
organisational level. The business unit will be led
globally by John Monks, who joins LBi from Curve, the
consulting firm he established in 2004. Monks has a strong
background in business strategy and organisational design,
as well as technology implementation and transformation.
Commenting on his appointment Monks said: "The digital and
social media landscape is in a state of continuous flux.
New devices, new channels and new technologies are having a
profound effect on the ways in which we interact with each
other, with brands and with businesses. For companies to
thrive in this environment, technological and
organisational change must be effected at a very deep
Anil Pillai, UK Chief Executive of LBi, added: "Social
media has totally changed the dynamics of the relationship
between a brand and its consumers. It follows that
companies increasingly need to reinvent themselves take
advantage of emerging digital opportunities.
John has an impressive pedigree in this area and his
appointment represents the first of many investments we're
making to help condition our clients for success both today
LBi is already engaged in a number of strategic
partnerships aimed at helping clients take the next step on
their digital journey.