Posted by Calvin Lau September 26th, 2011

London and New York: Sony Ericsson has launched Xperia Studio, an always-on entertainment platform for artists and collaborators to create and share their most innovative content.

Sony Ericsson’s Xperia Studio invites a range of creative thinkers, intellectuals and hackers – from collaborative artist collectives in Denmark to astrophysicists in New York – to take its range of Xperia handsets to their absolute limits, and ultimately to ‘remake reality’.

The first phase of the project has seen collaborators from around the world use Xperia handsets to create a flame-thrower camera flash,view the universe with the naked eye, capture the perfect wave and create a song from the ambient sounds of Paris. Each influencer project has been video-documented and uploaded to the Xperia Studio platform, an always on content theatre that showcases the interesting and innovative work being done as part of the global initiative. Xperia Studio also lives on  and Twitter.

Moreover, Xperia Studio is unlocking creative thinking by asking participants to share their projects and contribute otherwise inaccessible experiences to a central, self-sustaining resource for this influential community and consumers alike.

The project underlines Sony Ericsson’s heritage as an innovator that continually blurs the lines between entertainment, technology and communications.

The first round of collaborators involved in the Xperia Studio project includes:

- Illutron, a collaborative interactive art studio in Copenhagen

- Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC

- Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia

- Annabel Linquist – an artist and musician from NYC

In each instance, Sony Ericsson has provided the collaborators with Xperia handsets and the means through which to document the work.

Chris Clarke, Chief Creative Officer of LBi, said: “It’s a real treat to work with a client so determined to break the tired old marketing paradigm. Sony Ericsson has been focused all along on creating something interesting and engaging. What’s so exciting about this is the way storytelling and technology combine to tell emotive stories. We’re excited to see where this will go in the future.”