EMERYVILLE, Calif., Sept. 5, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today declared September 6(th) Fit Made Fun Day, a day when families are encouraged to get up and active while having fun together. In celebration of the launch of the LeapBand(TM) activity tracker for kids, LeapFrog and soccer star Mia Hamm will host the premiere Fit Made Fun Day event in Santa Monica, California where more than 300 children and families will be engaged in fun activities, attempting to become the new GUINNESS WORLD RECORDS(®) record holder for multiple active play records.

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Also on September 6(th), LeapFrog is inviting families to host their own Fit Made Fun Day, sharing images and videos across media channels including Facebook, Twitter and Instagram. Images and videos using the hashtag #FitMadeFun will have the chance to win one of eight prize packages including the new LeapBand activity tracker, LeapFrog's LeapPad3 learning tablet and more.

"I am excited to participate in this great event with kids and families. I know firsthand the challenges we face as parents to get our kids up and active on a regular basis," said Mia Hamm, mom of three young children and official LeapBand spokesperson. "LeapBand helps meet that challenge by encouraging active play and focusing on health, wellness and physical activity, all in a very kid-friendly and engaging way, which is how kids learn best."

"Fit Made Fun Day is the perfect way to celebrate the importance of children getting active and learning healthy habits," said Greg Ahearn, chief marketing officer at LeapFrog. "We are excited to work with incredible partners such as Mia Hamm, Clif Kids, KidzBop and Hip Hop Health to introduce our new LeapBand activity tracker for kids. It is going to be an amazing day at the iconic Santa Monica Beach rallying children and their families as we attempt to become the new GUINNESS WORLD RECORDS record holder for some really fun activities!"

Inspired by the Partnership for a Healthier America and First Lady Michelle Obama's Let's Move! initiative, the LeapBand activity tracker gets kids moving and having fun with 50 different challenges, tracking a child's physical moves so the more active a child is, the more points they earn with their virtual pet. As the child earns points through active play, they can unlock additional levels of play and virtual rewards for their on-screen pet. LeapBand has an adjustable wrist strap designed with children in mind, and high-tech features including a built-in accelerometer, a high-resolution color screen, a rechargeable battery and water-resistant design, making it the ultimate activity wearable for kids.

Fit Made Fun Day Event

LeapFrog's Fit Made Fun Day event will take place at Santa Monica Beach on Saturday, September 6(th) from 1:00-4:00 p.m. local time. Parents interested in registering their children for the event are encouraged to RSVP via the event web page: http://www.leapfrog.com/FitMadeFun.

Availability

The LeapBand activity tracker (MSRP $39.99, for children 4 to 7 years old) is available in green, pink and blue in the U.S. online and at major retail locations. Activities and challenges are free and available for download via LeapFrog Connect for LeapBand. For more information, visit www.leapfrog.com/leapband.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.



    Media Contacts:

    Monica Ma                  Kellie Samson

    LeapFrog Enterprises, Inc. LeapFrog Enterprises, Inc.

    510-596-3437               510-420-5324

    mma@leapfrog.com           ksamson@leapfrog.com

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SOURCE LeapFrog Enterprises, Inc.