LECTRA 
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Email: n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Reporting to Roy Shurling, President of Lectra North America,
Tania Garcia is based in Atlanta, Georgia. She will oversee
Lectra's marketing in the North American market, which
includes Canada, the United States and Latin America. Tania
Garcia is responsible for ensuring manufacturing and fashion
customers in the region are kept abreast of Lectra's advanced
production and software solutions.
"Lectra is strengthening its team in North America as a
response to the needs of
customers in the automotive, fashion and furniture sectors,
who demand more effective solutions based on their business
operations, goals and competitive landscape. This diverse,
dynamic and exciting market is ideal for Lectra because our
comprehensive range of solutions is perfectly suited to
meeting customers' requirements," said Daniel Harari, Lectra
CEO.
The tremendous increase in manufacturing in Latin America,
and continued strength of US manufacturing, is generating
high demand for Lectra's Vector® cutters, as
well as for its consulting services that help customers
improve their efficiency. On both coasts of the US, and in
Montreal (Canada), the increase in fashion design means
companies are seeking ways to improve their development
processes and capabilities. "Tania's
knowhow and experience will help drive the expansion of
Lectra's solutions across North America, so that we provide
the most added value to our customers' operations," added
Daniel Harari.
"Lectra's customers in North America face ongoing change and
a redefinition of the marketplace, requiring them to develop
alongside companies that are able to adapt and redefine
themselves. Lectra does this as a matter of course,
collaborating with major brands to identify industry
challenges; and providing what our customers really need,"
highlighted Tania Garcia.
Tania Garcia has more than 15 years' experience in designing
and implementing comprehensive integrated marketing programs.
Prior to joining Lectra, she was Global Senior Director,
Marketing and Communications, at information management group
Recall Corporation. She has a bachelor's degree in Classics
from Vassar College, New York.
Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves
23,000 customers in more than 100 countries with 1,350 employees and $287 million in 2011 revenues. The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
® Vector is a registered trademark of Lectra.
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