LendingTree has named data-driven creative and media agency R2C Group as its new media agency partner, following a review.
R2C Group will be tasked with handling media buying and planning for the Charlotte, N.C.-based company, as well as TV and radio analytics. The agency transition will take place this month, as R2C Group takes over for incumbent Oxford Road.
R2C Groups integrated media planning solution fully aligns with LendingTrees data-driven marketing strategy, LendingTree CMO Brad Wilson, who took over that role last July, said in a statement. The choice was clear to partner with R2C as we look to make TV a larger piece of LendingTrees overall marketing mix.
The promise we make to clients is what we call Transactional Brand Buildingthe idea that branding and sales can be achieved at once, added R2C Group co-founder and CEO Michelle Cardinal. Were thrilled to apply our game-changing technology of ConsumerID and WaveCast to expedite LendingTrees already impressive growth path.
LendingTree spent just over $126.5 million on measured media in 2016 and nearly $61 million in the first six months of 2017, according to Kantar Media.
In November, LendingTree entered into a multiyear agreement with the Charlotte Hornets to have its logo appear on the teams uniform.
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